//query one
{
    "query": {
        "bool": {
            "must": [
                {
                    "wildcard": {
                        "doc.firstName.keyword": "новое и*"
                    }
                }
            ]
        }
    }
}

//query two
{
    "query": {
        "bool": {
            "must": [
                {
                    "wildcard": {
                        "doc.firstName": "новое и*"
                    }
                }
            ]
        }
    }
}