<?php if ( is_user_logged_in() ) { ?>
    <a href="<?php echo get_permalink( get_option('woocommerce_myaccount_page_id') ); ?>" title="<?php _e('My Account','woothemes'); ?>"><?php _e('My Account','woothemes'); ?></a>
 <?php }
 else { ?>
    <a href="<?php echo get_permalink( get_option('woocommerce_myaccount_page_id') ); ?>" title="<?php _e('Login / Register','woothemes'); ?>"><?php _e('Login / Register','woothemes'); ?></a>
 <?php } ?>