add_filter( 'wcfm_product_manage_fields_general', function( $fields, $product_id, $product_type, $wcfm_is_translated_product = false, $wcfm_wpml_edit_disable_element = '' ) {
    if( isset( $fields['is_catalog'] ) ) {
        $fields['is_catalog']['dfvalue'] != 'yes';
    }
    return $fields;
}, 101, 5 );