Branded Male - Mark Tungate

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Branded Male is about marketing to men. It looks at the evolution of the male consumer, branding and the marketing strategies used to reach the male market in areas such as technology and fashion.Author: Tungate, Mark Publisher: Kogan Page Illustration: N Language: ENG Title: Branded Male Pages: 00256 (Encrypted PDF) On Sale: 2008-04-28 SKU-13/ISBN: 9780749450113 Category: Business & Economics : Marketing - General Category: Social Science : Men's Studies - General

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