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GiacomoGalanti

select_item

May 17th, 2022
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  1. <script>
  2. window.dataLayer = window.dataLayer || [];
  3. window.dataLayer.push({
  4. event: 'select_item', // name of the event. In this case, it always must be select_item
  5. ecommerce: {
  6. items: [{ // an array with a product that was clicked
  7. item_name: 'Product 1', // insert an actual product name
  8. item_id: 'product1', // insert an actual product ID
  9. price: '11.99', // insert an actual product price. Number or a string. Don't include currency code
  10. item_brand: 'brand A', // insert an actual product price
  11. item_category: 'Apparel', // insert an actual product top-level category
  12. item_category2: 'T-shirt', // if it is possible to drill down the categories (e.g. Apparel, then T-shirt, then Men), use item_category2, item_category3, etc. Can use from item_category up to item_category5
  13. item_variant: 'Blue', // insert an actual product variant
  14. item_list_name: 'Search results', // insert the name of the list where the product is currently displayed
  15. item_list_id: 'search_results', // insert the list id where the product is currently displayed
  16. index: 1, // insert product's position in that list
  17. quantity: '1' // product quantity. In this case, it will usually be equal to 1
  18. }]
  19. }
  20. });
  21. </script>
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