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Any safe way to use GWT for black hat site?

Feb 18th, 2020
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  1. Any safe way to use GWT for black hat site?
  2. I have a site in a black hat niche that has a few links I want to disavow.
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  14. I'm convinced that adding a site to GWT triggers some kind of scan and get it more exposed, not sure to what extent though.
  15. I also have a few bought PBN links pointing to that site, so adding it to GWT is probably a bad idea.
  16. So, is there a way to bypass or at least negate some of that attention from google?
  17. So far I am yet to see any proof that adding the website to GSC is in any way triggering additional check.
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  22. So far I am yet to see any proof that adding the website to GSC is in any way triggering additional check.
  23. Honestly, I haven't seen any solid proof, case study on that either.
  24. But a lot of people claim that it exists.
  25. I don't have sufficient properties to test it myself so I'm going with "better safe than sorry".
  26. I have added more than a few (even some of the PBNs that start to rank OKish) and so far zero problems.
  27. That's interesting
  28.  
  29. At this point, when the discussion turned to building links, Mueller appeared to become somewhat measured in his response. He affirmed that yes, links can help a category page rank in Google. But his voice contained what I felt was a guarded affirmation. His full response included his advice against building artificial links.
  30.  
  31. “Yeahhh… I… I mean… that’s that’s something doesn’t… doesn’t cause any problems and from our point of view, uhm…in general backlinks from other websites are something that we would see as something that would evolve naturally over time.”
  32.  
  33. John Mueller on ranking a category page with linksGoogle’s John Mueller offered a guarded affirmation about whether links could help a category page rank. He advised against artificial links.
  34. Interesting answer, right? Links, from Google’s point of view, are something that evolve (naturally) over time.
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  45. There is so much that can be inferred from that statement with regards to the speed and pace of link building.
  46.  
  47. However, it’s just one sentence with no further discussion to give it more context. Best to not read too much into that sentence. Yet it is still worth taking note of it.
  48.  
  49. John Mueller Advises Against Artificial Links
  50.  
  51. Mueller goes on to advise against building artificial links. Google has published a Webmaster Help Page about link schemes that is worth reading if there’s a question about what constitutes “artificial links.”
  52.  
  53. This what Mueller advised:
  54.  
  55. “So I don’t think you’d need to go out and kind of artificially go out and artificially build backlinks to a category page like that.”
  56.  
  57. Fixing a Category Page Ranking is a Long Term Project
  58.  
  59. John Mueller advises that fixing the category page ranking issue should be considered as a long term project. I believe many in the search community would find that statement debatable. Changes to a page can lead to ranking change within days. I know this for a fact as I have experienced this as recently as the past month.
  60.  
  61. Nevertheless, I tend to agree with Mueller that it’s best to see ranking a category page as a long term project. Internal linking patterns and (lack of) links from outside the site can play a role.
  62.  
  63. Here’s what Mueller said:
  64.  
  65. “I think, what I would also do in a case like this is kind of go with the assumption that you won’t be able to fix this very quickly. Not, not that it’s impossible but kind of assume that it’s… it’s going to stick around a little bit because sometimes our algorithms do take a bit of time to adjust.
  66.  
  67. And… find a way to make it so that when users land on that product page that they realize there’s actually a category page that might be more useful to them.
  68.  
  69. So, something like a small banner or some other visual element on the page so that when users go to that product page they can find their way to the category page fairly easily… so that you don’t have to worry about the short term problem that maybe the wrong page is ranking.
  70.  
  71. And in the meantime you can kind of work on creating a reasonable solution for the category page itself.”
  72.  
  73. Takeaways for Ranking Category Pages
  74.  
  75. Here are the key points:
  76.  
  77. 1. Optimize internal linking.
  78. Make sure category page is well linked to within site
  79.  
  80. 2. Don’t keyword spam
  81. Repeating keywords can cause Google to regard the page with caution
  82.  
  83. 3. Links are Good. But…
  84. Mueller agreed that links are good but cautioned against artificially creating inbound links.
  85.  
  86. 4. Make it easy for users to find the category page
  87. When the product page is ranking where the category page should rank, Mueller suggests adjusting the product page to make it easier for users to find the category page.
  88.  
  89. I have reservations on that last point. I’m not saying that John Mueller is wrong. I’m simply adding additional observations based on my experience.
  90.  
  91. Google tends to show specific product pages for specific search queries (like sizes, colors and models). Google tends to show more category or informational pages for vague queries.
  92.  
  93. It’s odd for Google to show a product page for a general term. To me it makes sense to rank a product page for a general search term if there’s evidence that a percentage of users seek a specific product when searching with a general phrase. In that case,
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  102. A sitemap guides your website visitors to where they want to go. It’s where they turn if they haven’t found what they are looking from those dropdown menus.
  103.  
  104. Beyond helping your visitors navigate your website, which should be the primary focus of any marketing effort, there are many other reasons to use a sitemap.
  105.  
  106. First, it’s important to understand that there are two types of sitemaps:
  107.  
  108. XML sitemaps
  109. HTML sitemaps
  110. What Are XML Sitemaps?
  111.  
  112. XML sitemaps help search engines and spiders discover the pages on your website.
  113.  
  114. These sitemaps give search engines a website’s URLs and offer data a complete map of all pages on a site. This helps search engines prioritize pages that they will crawl.
  115.  
  116. There is information within the sitemap that shows page change frequency on one URL versus others on that website, but it is unlikely that this has any effect on rankings.
  117.  
  118. An XML sitemap is very useful for large websites that might otherwise take a long time for a spider to crawl through the site.
  119.  
  120. Every site has a specific amount of crawl budget allocated to their site, so no search engine will simply crawl every URL the first time it encounters it.
  121.  
  122. An XML sitemap is a good way for a search engine to build its queue of the pages it wants to serve.
  123.  
  124. What Are HTML Sitemaps?
  125.  
  126. HTML sitemaps ostensibly serve website visitors. The sitemaps include every page on the website – from the main pages to lower-level pages.
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