The Artist's Business and Marketing ToolBox by Neil McKenzie

The Artist's Business and Marketing ToolBox: How to Start, Run and Market a Successful Arts or Creative Business by Neil McKenzie

Starting and running a successful art business is just like running and starting and running any other business. To create a vibrant and sustainable art enterprise you need to have a basic understanding of how business works. You don’t need an MBA but you do need know what questions to ask, where to find the answers and have the ability to look at the world in a different way when needed.
In today’s competitive environment there is no shortage of any type of goods or services and that includes art! The “flattening” of the world through technologies like the internet and social media have made it easier for artists anywhere in the world to get their art noticed. The good part about these technologies is that they have evened the playing field between artists with big budgets and those with limited resources and the whole world can now be your marketplace. The bad part is that you now have a lot more competition.
In art school they probably didn’t teach you much about the business end of selling your work or what it takes to run a company. Don’t worry, you don’t need to enroll in business school to get a good grasp of the basics – you will find them this book. The Artist’s Business and Marketing ToolBox gives you real life examples you can use as well as over 80 forms to help you develop your business and marketing plan.
Whether you just want to make a few extra dollars selling your art or you want to make art your full time profession you owe it to yourself to learn about running a business and the fundamentals of marketing.

Print Length: 356 pages
Publisher: Creatives and Business LLC; 1 edition (February 12, 2012)
Language: English
ASIN: B0078P8Q4W

direct link for download(PDF):

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