< ?php // ENVIAR AL DATALAYER SI ES CATEGORIA, PAGINA O HOME ?>
< ?php if (is_singular('post')) : ?>
<script>
dataLayer=[{
    'Fecha': '< ?php echo get_the_date(); ?>',
    'Autor': '< ?php the_author_meta( 'ID' ); ?>',
    'Titulo': '< ?php the_title(); ?>',
    'Formato': '< ?php print get_post_format() ? : 'standard'; ?>',
< ?php
$categories = get_the_category();
$separator = ', ';
$output = '';
if ( ! empty( $categories ) ) {
foreach( $categories as $category ) {
$output .= esc_html( $category->name );
    break;
}
echo "'Categorias':'" . trim($output, $separator) . "'";
}
?>
}];
</script>
< ?php endif; ?>
< ?php if (is_category()) : ?>
    <script>
    dataLayer=[{
    < ?php
$categories = get_the_category();
$separator = ', ';
$output = '';
if ( ! empty( $categories ) ) {
foreach( $categories as $category ) {
$output .= esc_html( $category->name );
    break;
}
echo "'Categorias':'" . trim($output, $separator) . "'";
}
    ?>
    }];
    </script>
< ?php endif; ?>
< ?php // FIN ?>