Two competitions were run across Twitter and Facebook to promote the campaigns. Will Greenwood produced bespoke videos for each competition.

Two people won the chance to get front row seats at the second round of the #GuinnessGreenwoodSeries. 212 entries received.
For the final game, the compeititon was two tickets to England V Ireland. 172 entries received.

Both gained high engagement and helped raise campaign awareness.

There was a challenge that will need to be addressed in future in terms of T+Cs hosting as Twitter don’t allow linking to T+Cs on Facebook.
Possible solutions could be to create a competition T+Cs page on Guinnness.com that is hidden from the main navigation.