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- JY Marketing
- target audience: Local service businesses
- Client brief:
- "JY Marketing LLC helps businesses grow through strategic marketing support, virtual assistance, consulting, training, market research, and partner matching. We work with entrepreneurs and growing brands that want better visibility, stronger systems, and practical solutions that increase efficiency and market appeal. Follow us for business tips, growth strategies, marketing ideas, and resources designed to help your business stand out and move forward with confidence.
- What are your target keywords for this campaign?
- business consulting, marketing consulting, business management consultancy, virtual assistant services, virtual assistance, administrative support, office support services, secretarial support, outsourced business support, business support services"
- JY Marketing LLC helps local businesses and ecommerce brands grow through lead generation, automation, reputation building, content visibility, and AI-ready ecommerce marketing support.
- Led by Jordan Yusunas, JY Marketing combines practical digital marketing, automation, lead generation, reputation growth, and ecommerce visibility support into one simple growth-focused system.
- My Thinking: This agency offers a range of marketing services. But for this article, we'll focus on the content marketing for visibility using their proprietary create, repurpose, distribute framework
- Why does this matter?
- customer journey is now dispersed - prospects use different touch points before they are ready to convert - the service aims to build visibility for clients on these channels
- Why? familiarity builds trust and customers (cite stat) buy from brands they like and trust.
- So we'll then build out the spine of the article how the agency achieves this - as usual, avoid service dumping/stacking - a cohesive narrative works
- For this article, we'll have an about section - where details about the agency's other services can come in.
- So that's it.
- Snippets from client's website:
- Before People Buy From You They Research Everywhere
- By Posting Everywhere You Get More Sales
- 93% of people research across multiple platforms before deciding who to do business with: Google, YouTube, Facebook, TikTok, podcasts, and AI tools like ChatGPT.
- If You're Not Showing Up Everywhere,
- They're Choosing Your Competitors Instead
- 27%
- Google Search
- Traditional Search
- 73%
- YouTube, Social, AI, Podcasts
- Modern Discovery Platforms
- Benefits:
- Finally...
- More revenue
- Less reliance on ads
- Partner with the team that drives
- traffic & sales, without any ad spend
- Reduce traffic & acquisition costs
- Diversify your revenue channels
- Attract customers from everywhere
- How Customers Actually Find You
- 93% of buyers research before spending. They're asking deeper questions across search, social, video, podcasts, and AI.
- You must be everywhere they look. But presence isn't enough, algorithms control traffic.
- We crack the algorithm code: Answer buyer questions. Create content in many formats, optimize and post everywhere.
- Result:
- A self-feeding growth cycle where traffic begets traffic.
- Their process:
- Every Month, We Create Content In
- 8 specific Formats:
- News Articles – For authority and Google News
- Social Posts – Facebook, Instagram, LinkedIn, X
- Reels/Shorts – TikTok, Instagram, YouTube Shorts
- Infographics – Pinterest and visual searches
- Interview Podcasts – Spotify, Apple, Google Podcasts
- Flipbooks/Slideshows – SlideShare and documents
- Blog Posts – SEO and website content
- Longer Informational Videos – YouTube and Vimeo
- Then Publish Them To
- 300+ Platforms Including:
- Search Engines – Google, Bing, Yahoo, 50+ more
- Social Media – FB, Insta, LinkedIn, X, Pinterest
- Video Platforms – YouTube, TikTok, Vimeo
- Podcast Directories – Spotify, Apple, Google
- AI Tools – ChatGPT, Perplexity, Claude
- News Sites – Google News, Business Insider
- Authority Sites – High-traffic blogs and media
- Q&A Sites – Where people ask about services like yours
- About company
- We create content in 8 formats and publish to 300+ platforms including Google, YouTube, Facebook, Spotify, TikTok, and ChatGPT. Your business shows up everywhere customers are searching, automatically, every month.
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