Spam by a hired publicist of northwestpharmacy.com?

Spam on forums May 27th 2011

Why would any reputable online pharmacy resort to spamming forums or hiring black-hat publicists to spam to spread the word?

Proof of the spam previously mentioned:

Hunting for Canadian Pharmacy?
on: Today at 03:22:22 PM

Online Canadian pharmacy will get top rated marks for being effortless to use. Read this report to find helpful [url=http://news.yahoo.com/s/prweb/20110523/bs_prweb/prweb8469435]Online Canadian pharmacy[/url] data.

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Signature:
[url=http://news.yahoo.com/s/prweb/20110523/bs_prweb/prweb8469435]Canadian online pharmacy[/url]


Also every link in the article brings you to any of these:

http://www.northwestpharmacy.com/Canadian-Pharmacy-Reviews.html
http://www.northwestpharmacy.com/
http://www.northwestpharmacy.com/canadian-online-pharmacies.html

The article was posted by someone registered with prweb.com (contactable through http://www.prweb.com/EmailContact.aspx?prid=8469435)

Also the site is NOT navigable by Canadians. Wonder why.... Americans see different pages that Canadians cannot see (this is not determined by registering or logging in).