FRONT DESK RAISES ADDITIONAL $4 MILLION FROM DEMANDFORCE CO-

Sam Osman joins Front Desk Board

SEATTLE, DEC. 22, 2014 – Front Desk, a growing mobile-first software-as-a-service (SaaS) platform delivering integrated client management and payment processing for personal services businesses and franchises, today announced it has raised an additional $4 million. Existing investors, including FLOODGATE, Version One Ventures, Second Avenue Partners, and Zillow co-founder Rich Barton participated in the round. In addition, Front Desk CEO Jon Zimmerman and Demandforce co-founders Sam Osman and Rick Berry joined the extended Series A. Front Desk has raised $11.2 million to date.

Osman, who helped navigate Demandforce’s acquisition by Intuit in 2012 and remained a vice president through August 2014, is joining the Front Desk board of directors.

“We’re fortunate to have Sam and Rick coming on as investors given their deep, relevant experience building software for personal services businesses. Sam brings a tremendous amount of experience delivering software solutions to help personal businesses thrive, and he’s an incredible asset to have on our board,”  said Jon Zimmerman, CEO and co-founder, Front Desk. “The additional funding will allow us to accelerate hiring and product development for our customers, like our recently launched reporting and analytics toolset.”

Front Desk delivers the only complete mobile-first business management platform for small- to mid-sized businesses and franchises providing popular personal services, such as yoga studios, music schools, tutoring centers, and more. Since the company launched in 2013, Front Desk has helped thousands of businesses in more than 40 countries better connect with their clients. Businesses using Front Desk include the popular School of Rock franchise’s 150 worldwide locations, and the Fit4Mom franchise, which focus on maternal health and wellness classes.

“Front Desk has developed a much needed mobile enterprise platform for the large and growing personal services market. These types of businesses need sophisticated software that integrates with their clients’ mobile lifestyle and doesn’t break the bank, and Front Desk has cracked the nut,” said Osman. “I’m personally excited about the opportunity and delighted to join the board.”

Other investors in Front Desk include Zillow co-founder Lloyd Frink and Delafield Hambrecht, Inc. Chairman J.D. Delafield, among others.

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ABOUT FRONT DESK
Front Desk™ is a rapidly growing mobile-first, software-as-a-service (SaaS) platform that provides cloud-based business management tools to the personal services economy. The technology is optimized to work on smartphones, tablets, and desktop computers enabling personal service businesses – such as fitness and yoga studios, dance and music schools, physical therapists, adventure guides, tutors, and other businesses and franchises, which are inherently mobile – the ability to run their businesses from anywhere, at any time. Front Desk provides a complete software suite to help these businesses easily manage client relationships and marketing, automate billing, securely process payments, schedule classes and appointments, track attendance, and create a customized and branded client-facing experience. Since launching in 2013, Seattle-based Front Desk has been adopted by thousands of businesses in more than 40 countries. For more information, visit: http://www.frontdeskhq.com

MEDIA CONTACT: Mel Bolton, mel.bolton@lyon-share.com, 510-847-8781