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1
00:00:01,460 --> 00:00:01,500
how important this
agvocacy message would be.

2
00:00:01,500 --> 00:00:04,500
how important this
agvocacy message would be.

3
00:00:04,640 --> 00:00:04,680
When I first heard their message
in Denver, in December last year,

4
00:00:04,680 --> 00:00:06,600
When I first heard their message
in Denver, in December last year,

5
00:00:06,739 --> 00:00:06,780
the idea of empowering producers
to tell their own story

6
00:00:06,780 --> 00:00:12,620
the idea of empowering producers
to tell their own story

7
00:00:12,760 --> 00:00:12,800
to the general community
and consumers

8
00:00:12,800 --> 00:00:13,800
to the general community
and consumers

9
00:00:13,940 --> 00:00:13,980
was such a powerful one I thought
it'd be an ideal fit for today.

10
00:00:13,980 --> 00:00:17,100
was such a powerful one I thought
it'd be an ideal fit for today.

11
00:00:17,240 --> 00:00:17,280
One of their key messages was -

12
00:00:17,280 --> 00:00:18,720
One of their key messages was -

13
00:00:18,860 --> 00:00:18,900
you have to be in front
of any issues that break.

14
00:00:18,900 --> 00:00:21,060
you have to be in front
of any issues that break.

15
00:00:21,200 --> 00:00:21,240
To starting to talk in advance
of the threat being present.

16
00:00:21,240 --> 00:00:25,320
To starting to talk in advance
of the threat being present.

17
00:00:25,460 --> 00:00:25,500
I don't think there's any doubt

18
00:00:25,500 --> 00:00:26,940
I don't think there's any doubt

19
00:00:27,080 --> 00:00:27,120
that we need to start
increasing our conversations

20
00:00:27,120 --> 00:00:28,960
that we need to start
increasing our conversations

21
00:00:29,100 --> 00:00:29,140
with the Australian consumer
to really give them the true story

22
00:00:29,140 --> 00:00:32,360
with the Australian consumer
to really give them the true story

23
00:00:32,500 --> 00:00:32,540
about Australian
agricultural production.

24
00:00:32,540 --> 00:00:33,660
about Australian
agricultural production.

1	-
1	+	1
2		00:00:01,460 --> 00:00:01,500
3		how important this
4		agvocacy message would be.
5
6		2
7		00:00:01,500 --> 00:00:04,500
8		how important this
9		agvocacy message would be.
10
11		3
12		00:00:04,640 --> 00:00:04,680
13		When I first heard their message
14		in Denver, in December last year,
15
16		4
17		00:00:04,680 --> 00:00:06,600
18		When I first heard their message
19		in Denver, in December last year,
20
21		5
22		00:00:06,739 --> 00:00:06,780
23		the idea of empowering producers
24		to tell their own story
25
26		6
27		00:00:06,780 --> 00:00:12,620
28		the idea of empowering producers
29		to tell their own story
30
31		7
32		00:00:12,760 --> 00:00:12,800
33		to the general community
34		and consumers
35
36		8
37		00:00:12,800 --> 00:00:13,800
38		to the general community
39		and consumers
40
41		9
42		00:00:13,940 --> 00:00:13,980
43		was such a powerful one I thought
44		it'd be an ideal fit for today.
45
46		10
47		00:00:13,980 --> 00:00:17,100
48		was such a powerful one I thought
49		it'd be an ideal fit for today.
50
51		11
52		00:00:17,240 --> 00:00:17,280
53		One of their key messages was -
54
55		12
56		00:00:17,280 --> 00:00:18,720
57		One of their key messages was -
58
59		13
60		00:00:18,860 --> 00:00:18,900
61		you have to be in front
62		of any issues that break.
63
64		14
65		00:00:18,900 --> 00:00:21,060
66		you have to be in front
67		of any issues that break.
68
69		15
70		00:00:21,200 --> 00:00:21,240
71		To starting to talk in advance
72		of the threat being present.
73
74		16
75		00:00:21,240 --> 00:00:25,320
76		To starting to talk in advance
77		of the threat being present.
78
79		17
80		00:00:25,460 --> 00:00:25,500
81		I don't think there's any doubt
82
83		18
84		00:00:25,500 --> 00:00:26,940
85		I don't think there's any doubt
86
87		19
88		00:00:27,080 --> 00:00:27,120
89		that we need to start
90		increasing our conversations
91
92		20
93		00:00:27,120 --> 00:00:28,960
94		that we need to start
95		increasing our conversations
96
97		21
98		00:00:29,100 --> 00:00:29,140
99		with the Australian consumer
100		to really give them the true story
101
102		22
103		00:00:29,140 --> 00:00:32,360
104		with the Australian consumer
105		to really give them the true story
106
107		23
108		00:00:32,500 --> 00:00:32,540
109		about Australian
110		agricultural production.
111
112		24
113		00:00:32,540 --> 00:00:33,660
114		about Australian
115		agricultural production.