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| 1 | window.dataLayer = window.dataLayer || []; | |
| 2 | window.dataLayer.push({
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| 3 | - | event: 'view_item_list', // name of the event. In this case, it always must be view_item_list |
| 3 | + | event: 'select_item', // name of the event. In this case, it always must be select_item |
| 4 | ecommerce: {
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| 5 | - | items: [{ // an array where all currently viewed products must be included
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| 5 | + | items: [{ // an array with a product that was clicked
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| 6 | item_name: 'Product 1', // insert an actual product name | |
| 7 | item_id: 'product1', // insert an actual product ID | |
| 8 | price: '11.99', // insert an actual product price. Number or a string. Don't include currency code | |
| 9 | item_brand: 'brand A', // insert an actual product price | |
| 10 | item_category: 'Apparel', // insert an actual product top-level category | |
| 11 | item_category2: 'T-shirt', // if it is possible to drill down the categories (e.g. Apparel, then T-shirt, then Men), use item_category2, item_category3, etc. Can use from item_category up to item_category5 | |
| 12 | item_variant: 'Blue', // insert an actual product variant | |
| 13 | item_list_name: 'Search results', // insert the name of the list where the product is currently displayed | |
| 14 | item_list_id: 'search_results', // insert the list id where the product is currently displayed | |
| 15 | index: 1, // insert product's position in that list | |
| 16 | - | quantity: '1' // product quantity. In case of view_item_list, it will usually be equal to 1 |
| 16 | + | quantity: '1' // product quantity. In this case, it will usually be equal to 1 |
| 17 | - | },{
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| 17 | + | |
| 18 | - | item_name: 'Product 2', |
| 18 | + | |
| 19 | - | item_id: 'product2', |
| 19 | + |