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| 1 | window.dataLayer = window.dataLayer || []; | |
| 2 | - | window.dataLayer.push({ ecommerce: null });
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| 2 | + | |
| 3 | event: 'purchase', // name of the event. In this case, it always must be purchase | |
| 4 | ecommerce: {
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| 5 | currency: 'EUR', | |
| 6 | value: 250.00, // total price of the trip | |
| 7 | - | value: 29.98, // order total (price of all products). If you want, it can be only price of all products |
| 7 | + | |
| 8 | - | tax: 3.00, // tax |
| 8 | + | items: [{ // an array with all products (that were in a cart when the checkout began)
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| 9 | - | shipping: 5.00, // shipping costs |
| 9 | + | item_name: 'Blue Cave', // insert an actual trip name |
| 10 | item_id: 'trip1', // insert an actual trip ID | |
| 11 | - | coupon: 'ENDOFSUMMER', // if coupon was applied to the order, include it here |
| 11 | + | price: '250.00', // insert an actual trip price. Number or a string. Don't include currency code |
| 12 | - | items: [{ // an array with all products
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| 12 | + | item_category: 'Sea & Boat', // insert an actual trip top-level category |
| 13 | - | item_name: 'Product 1', // insert an actual product name |
| 13 | + | product_type: 'Excursions and Tours', // in this case, always "Excursions and Tours" |
| 14 | - | item_id: 'product1', // insert an actual product ID |
| 14 | + | trip_location: 'Krk', // insert a trip location |
| 15 | - | price: 11.99, // insert an actual product price. Number or a string. Don't include currency code |
| 15 | + | booking_type: 'Reservation', // booking type: Reservation or inquiry |
| 16 | - | affiliation: 'My online shop', // affiliation (e.g. affiliate id, name of the store, etc.) |
| 16 | + | country_address_section: 'Germany', // country from the address section |
| 17 | - | item_brand: 'brand A', // insert an actual product brand |
| 17 | + | departure_date: '25.08.2023.', // the date when the trip is booked |
| 18 | - | item_category: 'Apparel', // insert an actual product top-level category |
| 18 | + | place_of_departure: 'Krk 10:00', // place of departure and starting time (what is displayed in the dropdown menu) |
| 19 | - | item_category2: 'T-shirt', // if it is possible to drill down the categories (e.g. Apparel, then T-shirt, then Men), use item_category2, item_category3, etc. Can use from item_category up to item_category5 |
| 19 | + | number_of_adults: '4', // number of adults 12+ |
| 20 | - | item_variant: 'Blue', // insert an actual product variant |
| 20 | + | number_of_youth: '5', // number of youth |
| 21 | - | quantity: 1, // product quantity |
| 21 | + | number_of_children: '3', // number of children |
| 22 | - | item_coupon: 'SUMMER20' // if a coupon was applied not to the entire order but to one product, use item_coupon |
| 22 | + | quantity: '1' // product quantity of how many trips were added to a wishlist, usually always 1 |
| 23 | - | },{
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| 23 | + | |
| 24 | - | item_name: 'Product 2', |
| 24 | + | |
| 25 | - | item_id: 'product2', |
| 25 | + |