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Can you (inter)link too much in WP categories descriptions?

hjysy
Apr 27th, 2020
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  1. Can you (inter)link too much in WP categories descriptions?
  2. Stupid question maybe - apologies! I just do not want to over-optimize :)!
  3. ++++++++++++++
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  14. Thanks in advance for sharing your knowledge and experiences :).
  15.  
  16. Have a wonderful IM evening! X
  17. for your money site?
  18. Thanks for your reply! Yes, indeed, for a money site.
  19. nope more than 3 links from home page not good for my knowledge
  20. The conversation started when revenues were down, and I had to carry payroll for a month or two out of my personal account, which I had not had to do since shortly after we started this whole project. We tweaked some things (added an ad or two which we had stripped back for the redesign, reminded people about ad-blockers and their impact on our ability to turn a profit, etc.) and revenue went back up a bit, but for a hot minute, you’ll remember I was like: “Theoretically, if this industry went further into the ground which it most assuredly will, would we want to keep running the site as a vanity project? Probably not! We would just stop doing it.”
  21. In the current market Google can conduct a public relations campaign on a topic like payday loans, have their PR go viral & then if you mention "oh yeah, so Google is funding the creation of doorway pages to promote payday loans" it goes absolutely nowhere, even if you do it DURING THE NEWS CYCLE.
  22. So much of what exists is fake that anything new is evaluated from the perception of suspicion.
  23. While the real (and important) news stories go nowhere & the PR distortions spread virally, the individual blogger ends up feeling a bit soulless if they try to make ends meet:
  24. "The American Mama reached tens of thousands of readers monthly, and under that name I worked with hundreds of big name brands on sponsored campaigns. I am a member of virtually every ‘blog network’ and agency that “connects brands with bloggers”. ... What’s the point of having your own space to write if you’re being paid to sound like you work for a corporation? ... PR Friendly says “For the right price, I will be anyone you want me to be.” ... I’m not saying blogging is dying, but this specific little monster branch of it, sponsored content disguised as horribly written “day in the life” stories about your kids and pets? It can’t possibly last. Do you really want to be stuck on the inside when it crumbles?"
  25. If you can't get your own site to grow enough to matter then maybe it makes sense to contribute to someone else's to get your name out there.
  26. I recently received this unsolicited email:
  27. "Hello! This is Theodore, a writer and chief editor at SomeSiteName.Com I noticed that you are accepting paid reviews online and you will be glad to know that now you can also publish your Sponsored content to SomeSite via me. SomeSite.Com is a leading website which deals in Technology, Social Media, Internet Stuff and Marketing. It was also tagged as Top 10 _____ websites of 2016 by [a popular magazine]. Website Stats- Alexa Rank: [below 700] Google PageRank: 6/10 Monthly Pageviews: 5+ Million Domain Authority: 85+ Price : $500 via PayPal (Once off Payment) Let me know if you are interested and want to feature your website product like nothing! This will not only increase your traffic but increase in overall SEO Score as well. Thanks"
  28. That person was not actually a member of that site's team, but they had found a way to get their content published on it.
  29.  
  30. Smaller devices that are harder to use means the gateways have to try to add more features to maintain relevance.
  31. As they add features, publishers get displaced:
  32. The Web will only expand into more aspects of our lives. It will continue to change every industry, every company, and every life on the planet. The Web we build today will be the foundation for generations to come. It’s crucial we get this right. Do we want the experiences of the next billion Web users to be defined by open values of transparency and choice, or the siloed and opaque convenience of the walled garden giants dominating today?
  33. And if converting on mobile is hard or inconvenient, many people will shift to the defaults they know & trust, thus choosing to buy on Amazon rather than a smaller ecommerce website. One of my friends who was in ecommerce for many years stated this ultimately ended up becoming the problem with his business. People would email him back and forth about the product, related questions, and basically go all the way through the sales process with getting him to answer every concern & recommend each additional related product needed, then at the end they would ask him to price match Amazon & if he couldn't they would then buy from Amazon. If he had more scale he might have been able to get a better price from suppliers and compete with Amazon on price, but his largest competitor who took out warehouse space also filed for bankruptcy because they were unable to make the interest payments on their loans.
  34. We live in a society which over-values ease-of-use & scale while under-valuing expertise.
  35. Look at how much consolidation there has been in the travel market since Google Flights launched & Google went pay-to-play with hotel search.
  36. Expedia owns Travelocity & Orbitz. Priceline owns Kayak. Yahoo! Travel simply disappeared. TripAdvisor is strong, but even they were once a part of Expedia.
  37. How different are the remaining OTAs? One could easily argue they are less differentiated than this article about the history of the travel industry makes Skift against other travel-related news sites.
  38. How many markets are strong enough to support the creation of that sort of featured editorial content?
  39. Not many.
  40. And most companies which can create that sort of in-depth content leverage the higher margins on shallower & cheaper content to pay for that highly differentiated featured content creation.
  41. But if the knowledge graph and new search features are simply displacing the result set the number of people who will be able to afford creating that in-depth featured content is only further diminished.
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