WM // Morocco

Main idea:
Make them believe they’re going on “exotic travel” as well as making change.


Campaign advertising:

- GENERAL:
    - Make sure to emphasise on progression and that they are part of a “much bigger” picture than just the event itself. Make it similar to ACG’s principal… Transparency. Let them think they’re in control if they make councils etc. spoonfeed them shit.
    - Let’s make it seem like we’re giving them some sort of vacation, something that makes them want to go.

- M360 Delegates: Find out what drove them to 360, what they liked and try to make it sound like it’s as good and as fun. (I’m not the best at M360 in general, so not sure what this would be)

- Internal Community:

- Council Members:


Campaign “treats”:

- Packages:
    - 1) FOR M360 DELEGATES:
        - ***
    - 2) COUNCIL MEMBERS:
        - ***
    - 3) FOR INTERESTED RANDOMERS WHO WANT TO START COUNCILS:
        - ***

What kind of people are these? Are they all vegans like Minhaz?
- Do they bite?
    - Once we know (kinda know..) we can specify.


Imagery:
- Use the “beauty” of whatever the name of the Morocco city is. Let’s use video material of their culture (E.G. if they have some sort of national dance which is “beautiful”).
    - Let’s try to make the imagery and display somewhat sort of “wonderland”, and let them all think they’ll be making some massive change.
        - This can be connected to some of the 17 goals or whatever
- LOGO SHIT:
    - Vibrant colours (not too many). Morocco’ean culture, nature, people etc.
    - Clean basic designs (wait for brochure)


Taglines:
- PUNS
    - “Morocco” —> “More Can” (close match)
    -



Wider campaign + branches:
- Just the UN goals n shit
    - (Branch) Specify how, and what.
        - What can be done by councils, partnerships etc…