documentclass{standalone}
usepackage{tikz}
usepackage{fontspec}
usepackage{graphicx}

usetikzlibrary{decorations.text} % Allows us to wrap text around a circle
usetikzlibrary{backgrounds} % Hopefully, allows transparent background

setmainfont{Times New Roman}


begin{document}

    fontspec{Times New Roman}


    begin{tikzpicture}

        begin{scope}[on background layer]
        fill[opacity=0] (-3.5,-3.5) rectangle (3.5,3.5);
        end{scope}

        % Draw double circle with text in the gap

        draw [
               ultra thick,
               rotate=200,
            ] (0,0) circle (3.5cm);

        draw [ultra thick] (0,0) circle (2.5cm);

        path [
            decorate,
            decoration={
              raise=-1.4ex,
              text along path,
              text align={center},
              text={|Huge|2017}
            },
          ] (180:30mm) arc (180:360:30mm) ;

        path [rotate=224,
                    decorate,
                    decoration={
                          raise=-4.5ex,
                          text along path,
                          reverse path,
                          text align={fit to path},
                          text={|Huge|Look at this logo}
                          }
                ] (90:35mm) arc (90:360:35mm) ;

        % Include some more words

        node[label=above:{huge MORE}] at (0,1) {};
        node[label=below:{huge WORDS}] at (0,-1) {};

        % Include an image

        pgftext{includegraphics[width=3.5cm]{some_file.png}} at (0pt,0pt);

    end{tikzpicture}
end{document}