COM 215 Week 6 Cultural Communication

  This pack comprises COM 215 Week 6 Cultural Communication
Communications - General Communications
 1. In machine-assisted interpersonal communication, feedback is often limited to one channel, and is often difficult.

 A) True

 B) False

 2. In both Internet-based and traditional mass communication, the source usually knows a great deal about the receiver.

 A) True

 B) False

 3. Over time, mass communication has become less and less segmented.

 A) True

 B) False

 4. Mass media can transmit values by enforcing social norms.

 A) True

 B) False

 5. One key assumption of the functional approach to mass communication is that media use is driven by needs.

 A) True

 B) False

 6. The arrival of writing was a great equalizer in society because information and knowledge were widely transmitted.

 A) True

 B) False

 7. The first mass medium bringing music, news, talk, and sports into people's homes was radio.

 A) True

 B) False

 8. The news value known as proximity reflects the fact that we value events that happen to important people.

 A) True

 B) False

 9. Because TV is better at transmitting experience or impressions, it is better suited for in depth analysis and complex interpretations than is print news.

 A) True

 B) False

 10. Print and TV journalism are similar in that they both should strive equally to uphold basic values and journalistic principles.

 A) True

 B) False

 11. Though they can be interesting, blogs are not an influential force in online news reporting.

 A) True

 B) False

 12. Public relations is similar to advertising, but advertising uses interpersonal communication much more.

 A) True

 B) False

 13. The Internet has had little effect on the PR industry.

 A) True

 B) False

 14. Advertisements for restaurant supplies are business-to-business ads, while ads for household cleaners are consumer ads.

 A) True

 B) False

 15. Nontraditional forms of advertising are being explored by companies trying to reach customers who use new technology (DVR, iPod) to take more control over their media choices.

 A) True

 B) False

 16. Radio ads maximize reach, frequency and selectivity, and minimize cost.

 A) True

 B) False

 17. Message research is conducted during and after an advertising campaign to see how well the ads perform.

 A) True

 B) False

 18. Selective demand is emphasized during the growth stage of the product life cycle.

 A) True

 B) False

 19. The FCC interprets rather than makes law.

 A) True

 B) False

 20. The Telecommunications Act of 1996 introduced sweeping changes affecting cable companies and phone companies, but not broadcasters.

 A) True

 B) False

 21. In general, commercial speech receives the same amount of First Amendment protection as do other forms of speech.

 A) True

 B) False

 22. Many broadcast and cable networks have standards and practices departments, which determine whether content is acceptable or not.

 A) True

 B) False

 23. The advertising industry has no real self-regulatory system in place to deal with complaints about advertisers or advertisements.

 A) True

 B) False

 24. The information obtained on the Internet must be viewed with caution, because the Internet's lack of gatekeepers means no guarantees of accuracy.

 A) True


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