People in the Corporate Function career track contribute to the running of Accenture as a high- performance business through specialization within a specific functional area, and grow into internally focused roles by deepening their skills and/or developing new skills within an internal functional area

Marketing and Communications professionals build a powerful and differentiated global brand at the corporate, industry, capability and geography levels that supports the Accenture strategy; enhances long-term client relationships; inspires employees and candidates; and drives profitable revenue growth.

Job Description

The Accenture Marketing & Communications Delivery Excellence team is looking for a creative, highly-motivated, data-driven marketer with a proven ability to strategize, execute, and optimize high-quality digital marketing campaigns. The Digital Marketing Lead will be aligned to a specific area of Accenture’s business (i.e. industry or business group) and will develop an in-depth understanding of audience and audience behavior to ensure digital programs and tactics are designed effectively.

This position will play an integral role in delivering an optimized client experience working closely with the Campaign Management lead and directly with the Marketing & Communications lead for their area, while also partnering with the Social Media team on social strategy and execution.

Accountabilities include:
Collaborate closely with the campaign manager and social media lead within their respective area and cross-functional teams to design and implement digital marketing programs for medium and largescale marketing campaigns.
Work directly with marketing and communication leads and social media leads within their respective area on smaller marketing programs to design and implement digital marketing tactics that support business objectives.
Manage activation of content across multiple channels, ensuring proper tracking is implemented
Manage overall web presence for their specific area of the business, proactively analyzing page level performance and recommending actions that ensure maximum effectiveness of marketing objectives as well as creating the optimal customer experience.
Collaborate with Analytics & Insight team to analyze the performance of digital channels and specific marketing programs and identify and execute optimizations to maximize effectiveness.

Basic Qualifications
Bachelor’s degree or higher in Marketing, Business, Communications or related field
Minimum 5 years demonstrated excellence in digital marketing
Minimum 3 years experience managing a web presence on a major brand.com
Minimum 5 years extensive user experience and SEO skills and experience
B2B marketing experience

Preferred Qualifications
Specialization in online/digital marketing a plus
Previously or currently employed directly at a Fortune 500 company

Professional Skill Requirements
Ability to think and act both strategically and tactically
Adept analytical skills with proven ability to dissect large amounts of data and turn it into actionable initiatives.
Excel at detailed-oriented, hands-on, and metrics-driven tasks
Superior time management and communication skills
Demonstrated leadership, teamwork and collaboration in professional setting; either military or civilian

Accenture does not discriminate on the basis of race, religion, color, sex, age, non-disqualifying physical or mental disability, national origin, sexual orientation, gender identity or expression, or any other basis covered by local law. Accenture is committed to providing employment opportunities to current or former members of the armed forces.

We are committed to employment equity. We encourage all people, including women, visible minorities, persons with disabilities and persons of aboriginal descent to apply.

Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions — underpinned by the world’s largest delivery network — Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 469,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.