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New Account Spending Limit!Facebook
Good morning, I have a little problem. When I am going to use BM, raise some conversion, I can only spend 50 dollars. Is this happening to more people?
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If you're talking Facebook, you'll have a limit that once you hit, you're paused until they successfully bill you for that amount then the ads start again.
After so much is spent, the amount will increase, repeat, etc.

With this change, I really don’t get the point of match types anymore. It’s a feeling that’s shared by other PPC pros. And I agree with Mark Kennedy that 

match types will eventually go away entirely:

Twitter exchange about close variants

3. When Good Advice Really Isn’t Good at All

I hate to say it, but it’s true: You can’t always rely on the guidance you get from Google Ads reps.

Our experience with Google Ads reps has been running hot and cold. When we call for assistance, sometimes we’ll reach a rep who really knows what he/she is 

talking about. And it’s awesome!

But more often, perhaps 85% of the time, we end up talking to reps who don’t have the expertise we need.

I’m sympathetic. I have no doubt that these are good people who are doing the best they can.

And I’m sure that Google, just like every other business, is struggling to find employees with the right kind of experience. And getting those employees up 

to speed must also be a huge challenge.

I’m also led to think that this is a hiring/training issue because the balance of good-bad advice comes in waves.

We’ll go through a few days or weeks of getting really good advice, followed by weeks or months of really bad advice. So maybe it fluctuates with the 

hiring cycle.

Regardless of the source of the problem, I cringe to think of people following this advice blindly. (It happens all too often. Most of our clients have 

horror stories about the time they took bad advice from a Google rep.)

Fortunately, I work with an experienced team of PPC pros, so we’re in a position to carefully assess the advice we get.

Whenever a new team member talks to Google, we always ask him/her to check in with the rest of the team before following the rep’s advice.

Unfortunately, not everyone has this kind of in house expertise. Still, it’s worth knowing that the advice you get from Google might not be the advice you 

should follow.

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Do your research and talk to anyone you can before proceeding!

Keep Your Eye on the Water!

Don’t let the calm waters of PPC fool you.

Things can change quickly. Problems can quickly develop under the surface.

So arm yourself with foresight and knowledge – and watch for snags so you can drift on by them.

Google Ads is Testing New Lead Form Extensions
Smart recommendations to make Google Ads profitable
Opteo continuously monitors Google Ads accounts for statistically significant patterns. When something comes up, Opteo suggests an improvement backed up by 

real data. Opteo also helps monitor performance trends, track spending & get alerts when you need them.

Google Ads is testing a new way for businesses to capture customer information with lead form extensions.

This new ad extension was spotted by Steven Johns, who notes that he has access to it in his EGO Power+ Austria account:

GOOGLE ADS: *NEW* Lead Form Extensions

Just spotted in my EGO Power+ Austria account.#ppcchat #ppc @GinnyMarvin @mattgsouthern pic.twitter.com/FiI8aibWMN

— Steven Johns (@stevenjohns21) October 19, 2019

In the screenshot shared in the tweet above, you can see how the new ad extension works. It’s designed to attract customers with a compelling call-to-

action, in this case a special offer, which can only be accessed after filling out a lead form.

Advertisers can customize lead forms with their own title and description, and indicate which pieces of information they want to ask customers for. Customer 

information could include any or all of:

Customer name
Email
Phone number
Postcode
Google Ads is Testing New Lead Form Extensions

As shown in the example above, advertisers can even design and upload their own background image for the lead form.

Lastly, advertisers can customize the message that appears after after customers submit their information.