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Factors like Coca-Cola’s brand name

akosiraff
May 1st, 2013
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  1.  
  2. Download: http://solutionzip.com/downloads/factors-like-coca-colas-brand-name/
  3. Part 1 of 1 –
  4. Question 1 of 20 5.0 Points
  5. Factors like Coca-Cola’s brand name “Coke” and Nike’s “swoosh” symbol construct __________ resources for the organization.
  6. A. physical
  7. B. intangible
  8. C. financial
  9. D. invisible
  10. Reset Selection
  11. Mark for Review What’s This?
  12. Question 2 of 20 5.0 Points
  13. The various organizational routines and processes that determine how efficiently and effectively the organization transforms its inputs into outputs are called:
  14. A. strengths.
  15. B. core competencies.
  16. C. capabilities.
  17. D. customer value.
  18. Reset Selection
  19. Mark for Review What’s This?
  20. Question 3 of 20 5.0 Points
  21. __________ are the regular, predictable, and sequential patterns of work activities performed by organizational members.
  22. A. Organizational capabilities
  23. B. Accumulated knowledge
  24. C. Actual work activities
  25. D. Organizational routines and processes
  26. Reset Selection
  27. Mark for Review What’s This?
  28. Question 4 of 20 5.0 Points
  29. Southwest’s capability of quick gate turnaround time and exceptional employee-customer interactions is known as a/an:
  30. A. distinctive organizational capability.
  31. B. exceptional opportunity.
  32. C. superior customer value.
  33. D. distinguished service.
  34. Reset Selection
  35. Mark for Review What’s This?
  36. Question 5 of 20 5.0 Points
  37. The ability of Hampton Inn to provide customers moderately-priced accommodation with all the amenities and conveniences travelers want is an example of:
  38. A. contributing to superior customer value.
  39. B. a second-to-market philosophy.
  40. C. operating under a benchmarking philosophy.
  41. D. providing a system that is easily duplicated.
  42. Reset Selection
  43. Mark for Review What’s This?
  44. Question 6 of 20 5.0 Points
  45. Special and unique capabilities that distinguish the organization from its competitors are called __________ organizational capabilities.
  46. A. distinguished
  47. B. distinctive
  48. C. demonstrated
  49. D. delineated
  50. Reset Selection
  51. Mark for Review What’s This?
  52. Question 7 of 20 5.0 Points
  53. The ability of Honda to use its fuel-efficient and reliable engines in automobiles, motorcycles, and power generators is an example of:
  54. A. contributing to superior customer value.
  55. B. creating a product that is difficult for competitors to imitate.
  56. C. developing an innovation that can be used in a number of ways.
  57. D. simulating an effective system developed by a competitor.
  58. Reset Selection
  59. Mark for Review What’s This?
  60. Question 8 of 20 5.0 Points
  61. The organization’s major value-creating skills and capabilities that are shared across multiple product lines or multiple businesses are called:
  62. A. distinctive organizational capabilities.
  63. B. competitive intelligence.
  64. C. core weaknesses.
  65. D. core competencies.
  66. Reset Selection
  67. Mark for Review What’s This?
  68. Question 9 of 20 5.0 Points
  69. Resources that the organization possesses and capabilities that the organization has developed, both of which can be developed into a sustainable competitive advantage, are known as:
  70. A. weaknesses.
  71. B. strengths.
  72. C. opportunities.
  73. D. threats.
  74. Reset Selection
  75. Mark for Review What’s This?
  76. Question 10 of 20 5.0 Points
  77. Resources that are lacking or deficient and that prevent the organization from developing a sustainable competitive advantage, are known as:
  78. A. weaknesses.
  79. B. strengths.
  80. C. opportunities.
  81. D. threats.
  82. Reset Selection
  83. Mark for Review What’s This?
  84. Question 11 of 20 5.0 Points
  85. Which of the following are considered to be primary activities in a value chain analysis as outlined by Porter?
  86. A. Inbound logistics
  87. B. Procurement
  88. C. Human resource management
  89. D. Firm’s infrastructure
  90. Reset Selection
  91. Mark for Review What’s This?
  92. Question 12 of 20 5.0 Points
  93. The concept of the value chain was developed by:
  94. A. Milton Friedman.
  95. B. Peter Drucker.
  96. C. Michael Porter.
  97. D. Tom Peters.
  98. Reset Selection
  99. Mark for Review What’s This?
  100. Question 13 of 20 5.0 Points
  101. All of the following constitute primary activities EXCEPT:
  102. A. procurement.
  103. B. marketing and sales.
  104. C. outbound logistics.
  105. D. operations.
  106. Reset Selection
  107. Mark for Review What’s This?
  108. Question 14 of 20 5.0 Points
  109. All of the following constitute support activities EXCEPT:
  110. A. technological development.
  111. B. firm’s infrastructure.
  112. C. operations.
  113. D. human resource management.
  114. Reset Selection
  115. Mark for Review What’s This?
  116. Question 15 of 20 5.0 Points
  117. According to the value chain analysis, the process connected to the acquisition and utilization of resources is known as:
  118. A. human resource management.
  119. B. technological development.
  120. C. firm infrastructure.
  121. D. procurement
  122. Reset Selection
  123. Mark for Review What’s This?
  124. Question 16 of 20 5.0 Points
  125. The internal audit concentrates on the availability or lack of critical __________ and the level of __________.
  126. A. capital; skills
  127. B. resources; capabilities
  128. C. financial resources; management
  129. D. skills; resources
  130. Reset Selection
  131. Mark for Review What’s This?
  132. Question 17 of 20 5.0 Points
  133. The key to using a(n) __________ is to determine how well or poorly organizational functions are being performed.
  134. A. internal audit
  135. B. capabilities assessment profile
  136. C. strategic audit
  137. D. resource audit
  138. Reset Selection
  139. Mark for Review What’s This?
  140. Question 18 of 20 5.0 Points
  141. The second step in identifying distinctive organizational capabilities through a capabilities assessment profile is:
  142. A. describe all the organizational capabilities and competencies.
  143. B. identify and agree on the key capabilities and competencies.
  144. C. identify sources of competitive advantage and disadvantage in the main product-market segments.
  145. D. prepare current product-market profile.
  146. Reset Selection
  147. Mark for Review What’s This?
  148. Question 19 of 20 5.0 Points
  149. Which of the following is NOT a criterion mentioned in the text for determining whether or not resources and capabilities are strengths or weaknesses?
  150. A. Comparison against competitors
  151. B. Current performance
  152. C. Trends in market share
  153. D. Financial ratios
  154. Reset Selection
  155. Mark for Review What’s This?
  156. Question 20 of 20 5.0 Points
  157. Statements of desired outcomes are known as:
  158. A. core competencies.
  159. B. organizational goals.
  160. C. distinctive competencies.
  161. D. management vision.
  162. Reset Selection
  163. Mark for Review What’s This?
  164.  
  165.  
  166. Download: http://solutionzip.com/downloads/factors-like-coca-colas-brand-name/
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