I need to increase my conversion rate !

I need to increase my conversion rate !
Hello, my name is Nicolas and I have an online store since 2014. Now, I get about 1k SEO visits each days, but I don't get a lot of sales.
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Every day, I sell only 1 or 2 products.

75% of the traffic is on the blog, but my blog is precisely to bring people to the product pages. So I do not understand why I have such a low conversion rate.

Do you have any tips for improving conversion rate, and to bring visitors from the blog to a product page? Thank you.
Maybe your prices are higher, or site design does not look trustworthy. It depends of how the site looks like ... do yuo have the seals and so on.
Is it easy for the customers to navigate from the blog to the product page the blog is about? 1-click?
Keywords that are getting in may not be related to buyer terms. May be also could be a design issue. I had a similar issue where keywords ranked are not highly focused buying terms.
[QUOTE = "SEOzack, post: 12302771, member: 1225718"] Est-il facile pour les clients de naviguer du blog à la page produit du blog? 1 clic? [/ QUOTE]
Yes, there are direct links.
I might be able to help you, can i ask what niche your blog is in?
Hello, you can contact me in pm :)
You have to put the cta well.
Chances are your website is niche, not an online store.
It looks like a magazine and you attach an affiliate link.

Choose the product that is right for your visitors.
And do market research
What are your blog posts? Informational? Sales pitches?reviews?
Do you have links in the articles or a good, solid cta?
Why are people coming to your blog? What keywords are bringing them? Buyer intent keywords, informational keywords, non-related keywords?
Do people click through to the store then run away? Abandon carts? Where do you lose them in the process?
How is the price of your product compared to competitors? Shipping costs? Shipping time?

These are all things we can't answer, and really would just be shooting in the dark to explain.
Your niche is also very important to judge anything.
There are niches where 1 out of 1,000 is a normal (or even above average) conversion rate...

Don't believe gurus who say that in every niche you can achieve 1-10% conversion rate. It's just not true.
If you are getting traffic but not conversion, then chances are that your page is not relative for the visitors.
may be your price will be high

While there are few sure answers when it comes to Google’s algorithms, a logical hypothesis would point to the advancements in AI and natural language processing.

Google has offered a speech-to-text feature as part of the Google Cloud Platform for a couple of years now – which has since undergone a fair share of upgrades.

It appears that Google is gaining a strong ability to pinpoint verbalized keywords within podcasts/videos to rank it accordingly.

As the service continues to evolve, it makes sense that we will see more podcasts infiltrate the SERPs – in a good way!

How Exactly Will Podcasts Be Displayed?

Just like how videos have their own slider, podcasts will get a similar treatment.

Keywords-Everywhere

Google Ads is Testing New Lead Form Extensions

Advertisers will have the option to deliver on their call-to-action in the form of a website link or a direct download. A new Google Ads support page indicates that these extensions can be integrated into an advertiser’s CRM.

If you have a well-established brand, you might find thousands of unlinked mentions.

Though you can manually attempt to capture a link on all of these websites, the optimal strategy is to prioritize the most authoritative websites.

You can use your judgment to assess authority (i.e., Have you heard of the website? Would you be excited to have a link there?), but there are also objective metrics to assess authority.

Moz, Majestic, and Ahrefs have their own metrics to quantify URL and domain authority.

Use these metrics to help prioritize which unlinked mentions are worth the outreach effort.

Step 2: Find Contact Information

The ideal contact would be a site’s webmaster, especially if there are external links in the article but none leading to yours (for whatever reason).

If you can’t find the contact email for the webmaster on the site’s contact page, try performing a site search for the keyword “webmaster” (for example, Google search — site: https://www.searchenginejournal.com/ webmaster).

Note that this could result in many results and may prove frivolous. You can also use LinkedIn to zero in on the webmaster or someone in a related position.

Next, find either the author of the article or the website editor’s contact email to reach out.

If you’re unable to find any of the previously mentioned contact emails, then use the general information email or standard contact form.

Step 3: The Pitch

Find a reason it would benefit the webmaster to take the time and effort to insert a link.

Word your request in a way that they can clearly see that linking to your website will not only benefit you and your brand, but also provide value to them and their audience as well.

Sometimes, internal pages are easier to link to than to your homepage.

For example, if there’s a webpage (blog post or service page) that covers the topic of discussion on the page you’re trying to acquire a backlink on, it might make more sense to request a link to that specific page instead.

When asking for the link, be cordial and thank them in advance for their time. You want to avoid coming off as pushy.

If it’s an article, compliment it in a unique and genuine way. Also, be sure to thank them for including you/your company in the article.

Explain how adding the link will provide additional value to their audience.

Step 4: Follow-up

If the link hasn’t been added and you haven’t heard back, always make sure to follow up. Only stop once you hear either a yes or a no.

At the same time, don’t harass them either. It’s a fine line to walk.

If you spam them daily with the request, they’ll be less likely to want to do you this favor.

Your first follow-up should be after a few days (between 3 and 5), then after a week and a half, then every few weeks.

It might also be that the email you’re using isn’t being monitored, so see if there’s an alternative contact email you can use.

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