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- A store must entice custimers to patronzie them, so that they can earn.
- They engage our senses so that we create an interest in their product, and from there, they get a chance to sell their product.
- Appealing us through our senses.
- A few of our senses are more acute. We have our preferred rep system
- Stores take advantage of this
- For example, Breadtalk. Breadtalk shows particular strength in delivering visual and olfactory senses.
- They are known for visualy appealing feature of having an all glass kitchen in which customers can see how their products are baked.
- Also, they present their products in an attractive, well lit enviromnent where all their products look fresh and appertising.
- Breadtalk is also unique in which they appeal to our olffactory sense. When one walks pass breadtalk, one is able to smell the aroma of freshly baked products.
- This entices customers to come and buy their product.
- Next we have are shops selling clothes.
- We in particular have decided to choose uniqlo as daniel was planing to get a jacket from there, hence we made use of this chance.
- Like many other clothing shops, uniqlo allow customers to try out their range of clothing.
- Mainly everything except for some, for example, underwear and boxers. mainly undergarments.
- Also, they chose to play popular and top chart songs that we teenagers like.
- For example, on that particular day at uniqlo, they were playing katy perry's fireworks.
- Visual wise, Uniqlo arrange their products by their colour.
- The most colourful clothes are displayed such that it is hard to miss, while the duller clothings are hidden behind it.
- Finally, we have Epi Centre at 313. They mainly sell apple's range of products such as the macbooks, ipad and iPods.
- To entice customers, they display their products in front view of passer-bys.
- Not only that, epi centre allows customers to try out their products not only as trial or limited product, but as a full real product.
- As if they have bought it and it's theirs.
- Unlike other stores selling laptops which are locked, only featuring movie trillers.
- Auditory wise, customers are welcomed to listen to songs from the ipods.
- This is a win win solution they have come up with to sell not only their iPods, but headphones as well.
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