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emmamagill

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May 18th, 2018
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  1. With the increasing amount of dating apps available on the rise, they too have had to become innovative in the way they market to their audience. In an effort to attract new singles to their platform Match.com immortalised eligible bachelors as 3D printed dolls for a dating pop-up shop.The marketing stunt called ‘Model Males’ saw 7 men exhibited in a shop for any women fancying a quick browse. Information about each male is written on their packaging, while the miniaturised 3D model gave shoppers an idea of what they looked like. If they were interested in learning more, shoppers could contact each man by following a link on the packaging.
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