sudo usermod -a -G www-data user
groups user

sudo chown user:www-data /var/www/ -R
sudo find /var/www/ -type d -exec chmod g+s {} \;

# project permissions
find var generated pub/static pub/media app/etc -type f -exec chmod g+w {} \; && find var generated pub/static pub/media app/etc -type d -exec chmod g+ws {} \;
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SETUP

sudo -u www-data bin/magento setup:upgrade
sudo -u www-data bin/magento setup:di:compile

cd vendor/snowdog/frontools/ \
> && npm install \
> && gulp clean \
> && gulp bower \
> && gulp styles \
> && gulp copyjs cd -

sudo -u www-data bin/magento setup:static-content:deploy --exclude-theme="Magento/blank" --exclude-theme="Magento/luma" en_US nb_NO -f
sudo -u www-data bin/magento cache:clean &&  sudo rm -rf generated/* && sudo rm -rf var/cache/*