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- # Customer Acquisition Cost
- @total_cac = 5_000.0
- @discounts = 1_000.0
- @new_customers = 30
- @cac =
- (@total_cac + @discounts) / @new_customers
- puts "Customer Acquisition Cost: #{@cac}"
- # Average Revenue Per Unit
- @revenue = 10_000.0
- @total_customers = 200
- @arpu =
- @revenue / @total_customers
- puts "Average Revenue Per Unit: #{@arpu}"
- # Gross Margin
- @revenue = 10_000.0
- @direct_costs = 2_000.0
- @gross_margin =
- (@revenue - @direct_costs) / @revenue
- puts "Gross Margin: #{@gross_margin}"
- # Churn
- @revenue = 10_000.0
- @canceled_customer_revenue = 800.0
- @churn =
- @canceled_customer_revenue / @revenue
- puts "Churn: #{@churn}"
- # Retention
- @base = 1.0
- @retention = 0
- while @base > 0.1
- @base -= @base * @churn
- @retention += 1
- end
- puts "Retention: #{@retention}"
- # Lifetime Value
- @lifetime_value =
- (@arpu * @retention * @gross_margin) - @cac
- puts "Lifetime Value: #{@lifetime_value}"
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