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MGT 426 Week 4 Discussion Questions

Dec 2nd, 2014
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  3. The file MGT 426 Week 4 Discussion Questions contains answers on the following questions:
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  6. 1. How do you measure the progress of change? How do you know change has been institutionalized? How do you determine what changes have occurred?
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  9. 2. What organizational systems are impacted by the cycle of change? Explain. What systems are not as easily impacted by change? Why or why not?
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  11. Communications - General Communications
  12. 1. In machine-assisted interpersonal communication, feedback is often limited to one channel, and is often difficult.
  13.  
  14. A) True
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  16. B) False
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  18. 2. In both Internet-based and traditional mass communication, the source usually knows a great deal about the receiver.
  19.  
  20. A) True
  21.  
  22. B) False
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  24. 3. Over time, mass communication has become less and less segmented.
  25.  
  26. A) True
  27.  
  28. B) False
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  30. 4. Mass media can transmit values by enforcing social norms.
  31.  
  32. A) True
  33.  
  34. B) False
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  36. 5. One key assumption of the functional approach to mass communication is that media use is driven by needs.
  37.  
  38. A) True
  39.  
  40. B) False
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  42. 6. The arrival of writing was a great equalizer in society because information and knowledge were widely transmitted.
  43.  
  44. A) True
  45.  
  46. B) False
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  48. 7. The first mass medium bringing music, news, talk, and sports into people's homes was radio.
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  50. A) True
  51.  
  52. B) False
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  54. 8. The news value known as proximity reflects the fact that we value events that happen to important people.
  55.  
  56. A) True
  57.  
  58. B) False
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  60. 9. Because TV is better at transmitting experience or impressions, it is better suited for in depth analysis and complex interpretations than is print news.
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  62. A) True
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  64. B) False
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  66. 10. Print and TV journalism are similar in that they both should strive equally to uphold basic values and journalistic principles.
  67.  
  68. A) True
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  70. B) False
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  72. 11. Though they can be interesting, blogs are not an influential force in online news reporting.
  73.  
  74. A) True
  75.  
  76. B) False
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  78. 12. Public relations is similar to advertising, but advertising uses interpersonal communication much more.
  79.  
  80. A) True
  81.  
  82. B) False
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  84. 13. The Internet has had little effect on the PR industry.
  85.  
  86. A) True
  87.  
  88. B) False
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  90. 14. Advertisements for restaurant supplies are business-to-business ads, while ads for household cleaners are consumer ads.
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  92. A) True
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  94. B) False
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  96. 15. Nontraditional forms of advertising are being explored by companies trying to reach customers who use new technology (DVR, iPod) to take more control over their media choices.
  97.  
  98. A) True
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  100. B) False
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  102. 16. Radio ads maximize reach, frequency and selectivity, and minimize cost.
  103.  
  104. A) True
  105.  
  106. B) False
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  108. 17. Message research is conducted during and after an advertising campaign to see how well the ads perform.
  109.  
  110. A) True
  111.  
  112. B) False
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  114. 18. Selective demand is emphasized during the growth stage of the product life cycle.
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  116. A) True
  117.  
  118. B) False
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  120. 19. The FCC interprets rather than makes law.
  121.  
  122. A) True
  123.  
  124. B) False
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  126. 20. The Telecommunications Act of 1996 introduced sweeping changes affecting cable companies and phone companies, but not broadcasters.
  127.  
  128. A) True
  129.  
  130. B) False
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  132. 21. In general, commercial speech receives the same amount of First Amendment protection as do other forms of speech.
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  134. A) True
  135.  
  136. B) False
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  138. 22. Many broadcast and cable networks have standards and practices departments, which determine whether content is acceptable or not.
  139.  
  140. A) True
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  143.  
  144. To download this tutorial follow the link - https://bitly.com/12Ca73R
  145.  
  146. Do you excel in certain subjects? If so, there may be an opportunity to earn money by putting those strengths to task. Tutoring fellow students and others in the community can end up paying pretty well. To get the word out place your information on the student center's bulletin board. You may also want to consider advertising online.
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