The shoe that made basketball shoes what they are today. The first Jordan came in black and red, and was actually banned by the NBA—which only made them grow in popularity. Michael Jordan was fined for wearing them, but he merely paid the fine for each game and continued to wear them.  Eventually, the NBA dropped the rule.
These shoes were simple, but they changed basketball shoes forever. No one knew that you could charge $150 dollars for a pair of sneakers, but Nike soon found out you could. The legendary status of the Air Jordan Is is unmatched and possibly will never be. The phenomenon that is Michael Jordan really took off with these shoes. Not to say Jordan couldn’t have been Jordan with out a pair of Nikes, but to create his iconic status he needed the right footwear to take it to that next level. Nike put together not only a good shoe, but a fantastic marketing plan that Jordan took flight with. (Pun intended.)