Apache folder permission

SITE_ROOT="/var/www/html/"
sudo chown -R $USER $SITE_ROOT
sudo chgrp -R www-data $SITE_ROOT
sudo find . -type d -exec chmod 0755 {} \;
sudo find . -type f -exec chmod 0644 {} \;
sudo chmod -R g+s $SITE_ROOT

# If you need folders to which site needs to write, simply set them like this:
sudo chgrp -R www-data $FOLDER
sudo chmod -R ug+rwx $FOLDER