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a guest Mar 24th, 2019 234 Never
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  1. Audience Demographics
  2. How similar is this site's audience to the general internet population?
  3.  
  4. Relative to the general internet population, x are over/under represented at this site.
  5. The audience for this site among x is similar to the general internet population
  6.  
  7. Gender
  8. Male    - greatly over-represented
  9. Female  - greatly under-represented
  10.  
  11. Age
  12. 18-24   - similar to the general internet population
  13. 25-34   - similar to the general internet population
  14. 35-44   - similar to the general internet population
  15. 45-54   - similar to the general internet population
  16. 55-64   - under-represented
  17. 65+     - over-represented
  18.  
  19. Education
  20. No College      - under-represented
  21. Some College    - similar to the general internet population
  22. Graduate School - similar to the general internet population
  23. College         - similar to the general internet population
  24.  
  25. Income
  26. $0 - $30K       - under-represented
  27. $30K - $60K     - under-represented
  28. $60K - $100K    - over-represented
  29. $100K+          - greatly over-represented
  30.  
  31. Browsing Location
  32. Home    - under-represented
  33. School  - over-represented
  34. Work    - over-represented
  35.  
  36. Has Children
  37. Yes - under-represented
  38. No  - over-represented
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