Should i build niche related blogs or blog on my store?

Should i build niche related blogs or blog on my store?
Hello, I work for a new company that is selling its own range of products.
The website isn't ranking well and my boss has asked me to start ranking the website for keywords that are dam near impossible (He doesn't understand how search engines work and SEO)
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Now I know he isn't going to want to spend thousands on this but I do work there full time so I have a lot of time to write articles, create content, keyword research etc


So my idea was to A. Make a blog section of the website to answer niche-related questions (Answer the public) and a few other posts related to the niche. This way I could also reach out to blogs within the niche and guest post (hopefully)

or should I B. Make a niche related blog and really focus on every keyword I can, find keywords with really good KGR also this way I can make "top 10" "best ...." lists as it is off the website and I can link back to the shop.


Honestly, as you can tell SEO is not my forte I know very little but am looking for some advice on how to begin this project.
A blog in a website is always good way to attract visitor.
But i understand why you ask.
I work at US hospitality company and not all website can or allowed to have a blog. Example, restaurant website.

So my suggestion is ask your boss first, will he allow a blog section in the website or not? If yes than go ahead.
If not, i think the most fastest way to "rank" is using PPC.
You need to have strategy in google ads, for a measly 150$ per month i could have average 3% conversion rate. ROI around 7:1.
A blog in a website is always good way to attract visitor.
But i understand why you ask.
I work at US hospitality company and not all website can or allowed to have a blog. Example, restaurant website.

So my suggestion is ask your boss first, will he allow a blog section in the website or not? If yes than go ahead.
If not, i think the most fastest way to "rank" is using PPC.

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You need to have strategy in google ads, for a measly 150$ per month i could have average 3% conversion rate. ROI around 7:1.
Taking about Google ad , I happen to received from Google ad offer which they claim you deposit money using it they give 150 bucks rebates
I not sure how it works,
next I also not expert on Google Ad, never use before , I ask others before who use it
they claim depend your keywords , which i suck on this .
What it seem like Google ad work on keywords , so the charges will vary is it? unlike FB ad is more on how you present it

Actually I looking for some one expert on Google ad, help me set up a ad in their account than I pay them .
Taking about Google ad , I happen to received from Google ad offer which they claim you deposit money using it they give 150 bucks rebates
I not sure how it works,
next I also not expert on Google Ad, never use before , I ask others before who use it
they claim depend your keywords , which i suck on this .
What it seem like Google ad work on keywords , so the charges will vary is it? unlike FB ad is more on how you present it

Actually I looking for some one expert on Google ad, help me set up a ad in their account than I pay them .
Taking about Google ad , I happen to received from Google ad offer which they claim you deposit money using it they give 150 bucks rebates
I m not sure how it works.
I have no idea there is a rebates in google ads, i think this is a scam.

next I also not expert on Google Ad, never use before , I ask others before who use it
they claim depend your keywords , which i suck on this .
Not entirely true. You need to factor in demographic, geographic, and your competitor bid as well.
If you bid to low than your competitor will just eat you out.
if you target the wrong demo and geographic the result will be insignificant.

What it seem like Google ad work on keywords , so the charges will vary is it? unlike FB ad is more on how you present it.
You can set your budget for daily.
Budget in google ads, in my opinion is a trial and error. When we first start we put minimum budget in first week, change to maximum in the next week, change it again to mininum in the next week, etc..

Actually I looking for some one expert on Google ad, help me set up a ad in their account than I pay them
I'm not a super expert, but you can message me and you can screen shoot your current google ads dashboard.
I could give you feedback for free and we will see where we will go from there.
Taking about Google ad , I happen to received from Google ad offer which they claim you deposit money using it they give 150 bucks rebates
I m not sure how it works.
I have no idea there is a rebates in google ads, i think this is a scam.

next I also not expert on Google Ad, never use before , I ask others before who use it
they claim depend your keywords , which i suck on this .
Not entirely true. You need to factor in demographic, geographic, and your competitor bid as well.
If you bid to low than your competitor will just eat you out.
if you target the wrong demo and geographic the result will be insignificant.

What it seem like Google ad work on keywords , so the charges will vary is it? unlike FB ad is more on how you present it.
You can set your budget for daily.
Budget in google ads, in my opinion is a trial and error. When we first start we put minimum budget in first week, change to maximum in the next week, change it again to mininum in the next week, etc..

Actually I looking for some one expert on Google ad, help me set up a ad in their account than I pay them
I'm not a super expert, but you can message me and you can screen shoot your current google ads dashboard.
I could give you feedback for free and we will see where we will go from there.

this is why I never try out Google ad is totally different from FB ad.

google ad seem quite complicated to me , I actually is more concern on keywords

yes also bid , as you claim compettor bid

but Google ad to me actually more better than FB ad .
Blogging on a small business website can do a lot to help it rank for more keywords.

If you can't build a blog on the website for some reason, you should focus on finding guest posting opportunities and link back to the company website. There are several vendors in the BHW marketplace offering lists of guest posting opportunities.
this is why I never try out Google ad is totally different from FB ad.

google ad seem quite complicated to me , I actually is more concern on keywords

yes also bid , as you claim compettor bid

but Google ad to me actually more better than FB ad .
I agree G ads is bit more complicated in FB ads.
But the return is not always better, in some campaign that I do, FB ads (combined with IG boosting) actually get a better ROI. Especially if the campaign have a lot of graphics.
Hope this help and you can send me a message if you need help in google ads.
Blog in a website all the way. I own a website selling cleaning products as well and i can help you out/

1. Pick 10 products only & work on it. Don`t pick the most popular ones. They are popular because many people promote it. Hard to get good rankings
2. Ask your web designer to install a blog in your website
3. Link the blog to the product page and the other way around
4. Create deals - if u sell y for 1 euro & z for 1 euro, make a package for 1.99 euro - that 1 vent will attract some people
5. Use instagram and other social media like it
6. Create a video "how to use it"

Promoting less popular products you will attract new customers. Many companies are selling kentucky mops right, but very few companies sell vanished kentucky mop handles (wood). A lot of companies are selling microfiber cloths in yellow, pink, green & blue. You work on a black microfiber cloth - less popular but becoming very popular
Create a blog on your website

Post in Your blog related to any product that you have

After that
medium.com - post an entry related to what your website blog post is about, put contextual link in article + your website product link.

repeat the same thing in these websites :
sites.google.com
https://issuu.com/
hatenablog.com
bloglovin.com
blog.fc2.com
strikingly.com
Reddit.com
pen.io
Wordpress.com
https://www.pearltrees.com/
aminoapps.com

there are many just find on google.

Create Profile links of your brand - there are many just find on google.

And To get them indexed use this method :
https://www.blackhatworld.com/seo/best-way-to-index-web2-0-posts.833161/#post-8785199
Blog in a website all the way. I own a website selling cleaning products as well and i can help you out/

1. Pick 10 products only & work on it. Don`t pick the most popular ones. They are popular because many people promote it. Hard to get good rankings
2. Ask your web designer to install a blog in your website
3. Link the blog to the product page and the other way around
4. Create deals - if u sell y for 1 euro & z for 1 euro, make a package for 1.99 euro - that 1 vent will attract some people
5. Use instagram and other social media like it
6. Create a video "how to use it"

Promoting less popular products you will attract new customers. Many companies are selling kentucky mops right, but very few companies sell vanished kentucky mop handles (wood). A lot of companies are selling microfiber cloths in yellow, pink, green & blue. You work on a black microfiber cloth - less popular but becoming very popular

Ok
and this one too :) to get traffic

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Sep 27, 2019 #11
 hazzord58
hazzord58
Registered Member
Joined:Sep 17, 2018
Messages:59
Likes Received:13
Gender:Male
Wow wow wow some really great advice here.

PPC seems like a great method while waiting for the site's blog to rank.

We could create some very good videos on the products.

We have some news articles written about our company on very high authority niche related blogs/websites and a few newspaper paper articles that they have put on their website (fairly big news websites)

However none of them have given us a backlink so I need my boss to reach out to them and request backlinks. Is this normal for websites to do?