Hi

The advent of the internet in the 1990s led to major developments in the world of communication
hence the introduction of social networking sites (SNSs). The coming into being of these sites
revolutionized the world of communication and today we celebrate its improvements ranging
from education to entertainment. The evolution of the internet has led to its usage as the best
medium of communication whereby two-third (2/3) of the internet world‘s population visit social
networking sites (SNSs) thus serving as communication and connection tools. These networking
sites are referred to as social media (Boyd and Ellison, 2007)