Unable to deserialize [br.com.foo.Bar] using the contentType [application/x-java-object;type=br.com.foo.Bar] br.com.foo.Bar; nested exception is java.lang.ClassNotFoundException

@EnableBinding(CustomExchange.class)
public class RabbitService {

    @StreamListener(target = CustomExchange.INPUT)
    public void recievedMessage(Message<br.etc.Bar> msg) {
        try {
            Bar bar = msg.getPayload();

            //faz algo
        } catch (Exception e) {
            // faz algo
        }
    }
}

<dependency>
    <groupId>org.springframework.cloud</groupId>
    <artifactId>spring-cloud-stream-binder-rabbit</artifactId>
    <version>1.3.0.RELEASE</version>
</dependency>