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- Criterion SEO
- Focus: driving traffic for local businesses
- Approach: Omnichannel content marketing to build visibility & drive more customer inquiries ahead of the home renovation peak season
- Target audience: Home improvement companies in DC, Maryland and Virginia (DMV) areas
- Content from client's website:
- Discover The Biggest & Best Traffic Source For Your Business
- We create content in 8 formats and publish to 300+ platforms including Google, YouTube, Facebook, Spotify, TikTok, and ChatGPT. Your business shows up everywhere customers are searching, automatically, every month.
- Long Video
- Short Video
- News Article
- Social Posts
- Infographic
- Flipbook
- Podcast
- Blog Post
- Trusted by 500+ businesses
- Results You Can Measure
- More qualified traffic and inquiries
- Increased sales and conversions
- Long-term traffic that compounds
- Higher Google Maps presence
- Multichannel traffic
- Higher search rankings
- Better long term ROI than Paid Ads
- More AI recommendations
- More brand mentions online
- Before People Buy From You They Research Everywhere
- By Posting Everywhere You Get More Sales
- 93% of people research across multiple platforms before deciding who to do business with: Google, YouTube, Facebook, TikTok, podcasts, and AI tools like ChatGPT.
- If You're Not Showing Up Everywhere,
- They're Choosing Your Competitors Instead
- Daily Research Distribution
- 27%
- Google Search
- Traditional Search
- 73%
- YouTube, Social, AI, Podcasts
- Modern Discovery Platforms
- Finally...
- More revenue
- Less reliance on ads
- Partner with the team that drives
- traffic & sales, without any ad spend
- Reduce traffic & acquisition costs
- Diversify your revenue channels
- Attract customers from everywhere
- The 2026 Traffic Game Has Completely Flipped!
- Have You Adapted?
- Now you need to post content everywhere and do it regularly. Using ChatGPT or simple AI tools is not going to work as you have no advantage. You need to carefully repurpose content in all the formats and optimize for every platform. This careful process is called ‘MultiCasting’ and is now a big advantage for brands doing this early, and pricing is very realistic due to our specialist and efficient process.
- See How We Can Help You Grow Your Sales With MultiCasting
- The Multi-Channel Effect:
- How Customers Actually Find You
- 93% of buyers research before spending. They're asking deeper questions across search, social, video, podcasts, and AI.
- You must be everywhere they look. But presence isn't enough, algorithms control traffic.
- We crack the algorithm code: Answer buyer questions. Create content in many formats, optimize and post everywhere.
- Result:
- A self-feeding growth cycle where traffic begets traffic.
- The
- Criterion SEO
- Effect
- Brand Visibility
- Everywhere
- Clicks
- Traffic
- Leads, Calls
- & Inquiries
- More Sales
- More Visibility
- & Reviews
- Algorithms
- Show You More
- Traffic Now Flows From Everywhere To Your Business
- Your Business
- Search Traffic
- Social Traffic
- Video Traffic
- Podcast Traffic
- AI Traffic
- Result:
- More phone calls, more foot traffic, better Google Maps rankings.
- We Get Your Business Seen Everywhere
- Every Month, We Create Content In
- 8 specific Formats:
- News Articles – For authority and Google News
- Social Posts – Facebook, Instagram, LinkedIn, X
- Reels/Shorts – TikTok, Instagram, YouTube Shorts
- Infographics – Pinterest and visual searches
- Interview Podcasts – Spotify, Apple, Google Podcasts
- Flipbooks/Slideshows – SlideShare and documents
- Blog Posts – SEO and website content
- Longer Informational Videos – YouTube and Vimeo
- Then Publish Them To
- 300+ Platforms Including:
- Search Engines – Google, Bing, Yahoo, 50+ more
- Social Media – FB, Insta, LinkedIn, X, Pinterest
- Video Platforms – YouTube, TikTok, Vimeo
- Podcast Directories – Spotify, Apple, Google
- AI Tools – ChatGPT, Perplexity, Claude
- News Sites – Google News, Business Insider
- Authority Sites – High-traffic blogs and media
- Q&A Sites – Where people ask about services like yours
- Credibility stats:
- Ready To Get More Traffic And Sales?
- Content team trusted by 500+ companies
- 15+ Years Experience Driving Sales
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