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Feb 28th, 2026
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  1. Criterion SEO
  2.  
  3. Focus: driving traffic for local businesses
  4.  
  5. Approach: Omnichannel content marketing to build visibility & drive more customer inquiries ahead of the home renovation peak season
  6.  
  7. Target audience: Home improvement companies in DC, Maryland and Virginia (DMV) areas
  8.  
  9. Content from client's website:
  10.  
  11. Discover The Biggest & Best Traffic Source For Your Business
  12.  
  13. We create content in 8 formats and publish to 300+ platforms including Google, YouTube, Facebook, Spotify, TikTok, and ChatGPT. Your business shows up everywhere customers are searching, automatically, every month.
  14.  
  15. Long Video
  16. Short Video
  17. News Article
  18. Social Posts
  19. Infographic
  20. Flipbook
  21. Podcast
  22. Blog Post
  23.  
  24. Trusted by 500+ businesses
  25.  
  26. Results You Can Measure
  27.  
  28.  
  29. More qualified traffic and inquiries
  30.  
  31.  
  32. Increased sales and conversions
  33.  
  34.  
  35. Long-term traffic that compounds
  36.  
  37.  
  38. Higher Google Maps presence
  39.  
  40.  
  41. Multichannel traffic
  42.  
  43.  
  44. Higher search rankings
  45.  
  46.  
  47. Better long term ROI than Paid Ads
  48.  
  49.  
  50. More AI recommendations
  51.  
  52.  
  53. More brand mentions online
  54.  
  55.  
  56. Before People Buy From You They Research Everywhere
  57.  
  58. By Posting Everywhere You Get More Sales
  59.  
  60. 93% of people research across multiple platforms before deciding who to do business with: Google, YouTube, Facebook, TikTok, podcasts, and AI tools like ChatGPT.
  61.  
  62. If You're Not Showing Up Everywhere,
  63. They're Choosing Your Competitors Instead
  64.  
  65. Daily Research Distribution
  66.  
  67.  
  68. 27%
  69.  
  70. Google Search
  71.  
  72. Traditional Search
  73.  
  74.  
  75.  
  76. 73%
  77.  
  78. YouTube, Social, AI, Podcasts
  79.  
  80. Modern Discovery Platforms
  81.  
  82. Finally...
  83.  
  84.  
  85. More revenue
  86.  
  87.  
  88. Less reliance on ads
  89.  
  90.  
  91. Partner with the team that drives
  92. traffic & sales, without any ad spend
  93.  
  94.  
  95. Reduce traffic & acquisition costs
  96.  
  97.  
  98. Diversify your revenue channels
  99.  
  100.  
  101. Attract customers from everywhere
  102.  
  103. The 2026 Traffic Game Has Completely Flipped!
  104.  
  105. Have You Adapted?
  106.  
  107. Now you need to post content everywhere and do it regularly. Using ChatGPT or simple AI tools is not going to work as you have no advantage. You need to carefully repurpose content in all the formats and optimize for every platform. This careful process is called ‘MultiCasting’ and is now a big advantage for brands doing this early, and pricing is very realistic due to our specialist and efficient process.
  108.  
  109. See How We Can Help You Grow Your Sales With MultiCasting
  110.  
  111. The Multi-Channel Effect:
  112.  
  113. How Customers Actually Find You
  114.  
  115. 93% of buyers research before spending. They're asking deeper questions across search, social, video, podcasts, and AI.
  116.  
  117. You must be everywhere they look. But presence isn't enough, algorithms control traffic.
  118.  
  119. We crack the algorithm code: Answer buyer questions. Create content in many formats, optimize and post everywhere.
  120.  
  121. Result:
  122. A self-feeding growth cycle where traffic begets traffic.
  123.  
  124. The
  125. Criterion SEO
  126. Effect
  127.  
  128.  
  129.  
  130. Brand Visibility
  131. Everywhere
  132.  
  133.  
  134.  
  135. Clicks
  136.  
  137.  
  138.  
  139. Traffic
  140.  
  141.  
  142.  
  143. Leads, Calls
  144. & Inquiries
  145.  
  146. More Sales
  147.  
  148.  
  149.  
  150. More Visibility
  151. & Reviews
  152.  
  153.  
  154.  
  155. Algorithms
  156. Show You More
  157.  
  158.  
  159.  
  160. Traffic Now Flows From Everywhere To Your Business
  161.  
  162. Your Business
  163.  
  164.  
  165. Search Traffic
  166.  
  167.  
  168. Social Traffic
  169.  
  170.  
  171. Video Traffic
  172.  
  173.  
  174. Podcast Traffic
  175.  
  176.  
  177. AI Traffic
  178.  
  179.  
  180. Result:
  181. More phone calls, more foot traffic, better Google Maps rankings.
  182.  
  183. We Get Your Business Seen Everywhere
  184.  
  185. Every Month, We Create Content In
  186. 8 specific Formats:
  187.  
  188.  
  189. News Articles – For authority and Google News
  190.  
  191.  
  192. Social Posts – Facebook, Instagram, LinkedIn, X
  193.  
  194.  
  195. Reels/Shorts – TikTok, Instagram, YouTube Shorts
  196.  
  197.  
  198. Infographics – Pinterest and visual searches
  199.  
  200.  
  201. Interview Podcasts – Spotify, Apple, Google Podcasts
  202.  
  203.  
  204. Flipbooks/Slideshows – SlideShare and documents
  205.  
  206.  
  207. Blog Posts – SEO and website content
  208.  
  209.  
  210. Longer Informational Videos – YouTube and Vimeo
  211.  
  212. Then Publish Them To
  213. 300+ Platforms Including:
  214.  
  215.  
  216. Search Engines – Google, Bing, Yahoo, 50+ more
  217.  
  218.  
  219. Social Media – FB, Insta, LinkedIn, X, Pinterest
  220.  
  221.  
  222. Video Platforms – YouTube, TikTok, Vimeo
  223.  
  224.  
  225. Podcast Directories – Spotify, Apple, Google
  226.  
  227.  
  228. AI Tools – ChatGPT, Perplexity, Claude
  229.  
  230.  
  231. News Sites – Google News, Business Insider
  232.  
  233.  
  234. Authority Sites – High-traffic blogs and media
  235.  
  236.  
  237. Q&A Sites – Where people ask about services like yours
  238.  
  239. Credibility stats:
  240.  
  241. Ready To Get More Traffic And Sales?
  242.  
  243.  
  244.  
  245. Content team trusted by 500+ companies
  246.  
  247.  
  248. 15+ Years Experience Driving Sales
  249.  
  250.  
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