SEO On Facebook Pages

SEO On Facebook Pages
I heard that a lot people here succeed in SEO through Facebook Pages. So I am here trying to sharing with you all.
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I mean this is nothing new to be honest.. I can see lots of keywords having FB page as first or 2nd result on Google but it really depends on the keyword.

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This approach allows for the retention of the foundational search operation that performs well for most resources in a corpus given a set of known priors, but also provides flexibility to adjust the search operation on a per-query basis when particular features affect the ranking of resources in a way that departs from the expected effects.
The re-ranking of resources resulting from scoring pursuant to the adjusted search operation tends to surface more prominent resources that are more likely to satisfy a user’s informational need, thereby increasing the quality of the overall user experience.
The ultimate goal is expressed there as providing resources that are “more likely to satisfy a user’s informational need, thereby increasing the quality of the overall user experience.”

This adjusted search features patent can be found at:

Search operation adjustment and re-scoring
Inventors: Trystan G. Upstill, Andre Duque Madeira, Wisam Dakka and Zhong Xiu
Assignee: Google LLC
US Patent: 10,339,144
Granted: July 2, 2019
Filed: May 21, 2015

Abstract

“Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for receiving queries, and for each received query: receiving data indicating resources identified by a search operation as being responsive to the query, wherein the search operation scores each of the resources based, in part, on features of the resource and the query, selecting a subset of the resources, determining, from the subset of resources and for each of the features of the resources and the query, an impact measure that measures the impact of the feature on the ranking of the resources that belong to the subset, adjusting the search operation based on the respective impact measures, and initiating the search operation to re-score the resources in the subset of resources based, in part, on the adjustment and to rank the subset of resources according to a second-order that is different from the first order.”

More on Adjusted Search Features That May Change Search Engine Scores

I mentioned search engine scores that may be created according to “multiple features of the resource and the query.” These features could be related to:

Information retrieval, such as features related to recall and precision.
The relative authority of a resource in a resource graph.
The query terms.
User feedback of the resource given a query and other queries.
The patent tells us that “these features may be modeled in the search engine as parameters, and various parameter values may be selected for each parameter.”

How these search features are valued may be part of the what makes search engine scores work well. They give us an example:

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“For example, with respect to a resources authority score, a parameter value may be a weight by which a feature value for the resource–the authority score–is multiplied or otherwise adjusted; with respect to resource terms and query terms,

Parameter values may include synonyms, related terms, and weights by which matches of terms and term counts are multiple or otherwise adjusted; and so on.”

So according to this patent, search could be a very complex process that looks to multiple types of scoring contributions of different types based upon a number of different types of parameters which could be related to features from web resources on the content of a query.

The search operation, once built, tends to perform well over a wide variety of search queries and documents. This could present some issues that need to be overcome, and the patent describes those for us.

It tells us that:

Some features may exhibit much more influence on the scoring of the resources than for other queries and other resources
Some features may exhibit much less influence on the scoring of the resources than for other queries and other resources
When a subject is a fairly new one on the Web (which they are referring to as an “emergent subject”), Some aspects of a score may have more impact than others:
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Microsoft Ads Makes it Easier to Change a Campaign’s Audience Targeting

If you have existing targeting associations at the ad group level, you’ll be prompted to delete all existing ad group associations in order to add campaign-level targeting associations.

Similarly, if you want to switch from campaign-level associations to ad group associations, you’ll need to remove the campaign-level associations.

Microsoft notes that exclusions are allowed at both the campaign and ad group levels.

This update is rolling out globally. Some users will have access right away, while may not get it until mid-August.
Google Ads to Remove Average Position Metric on September 30
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Google announced that the average position metric is getting removed from Google Ads starting the week of September 30.

It has been known since February that Google had plans to sunset the average position metric, but we didn’t have an exact date until now.

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