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- Interlinking PBN sites vs Only Linking to Money Site
- Sorry if this is an obvious question, this is my first attempt at PBNs.
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- Do you normally interlink some sites in a PBN (say groups of 3-5 in a 50 site PBN) to build up link authority?
- Or is that too big of a footprint and its less risky to just link all mini-sites to the Money Site?
- If you do either, do you also block the Ahrefs, Semrush, Majestic bots for the PBN sites?
- Thanks for any input you may have.
- quality of the pbn domains should mean you never need to interlink, if you interlink this is the amount of PBN you risk.
- dont interlink your PBN insteed you can add wiki links or any other authority links , youtube videos in your articles
- If your sites look like a normal sites with good designs and author bios and everything, you can interlink them. If its basic PBN, don't do it.
- 3. Impact Customers
- Local citations help your company establish trust with search engines and with customers.
- If you have multiple websites, especially high-authority, trusted websites that are citing the same information about your business, it tells search engines
- and your customers that your site and your business can be trusted.
- How to Build Local Citations
- Whitespark
- Whitespark’s curated list of citation sources by country is a great starting point.
- Just work your way through their list to manually build your citations.
- Whitespark also offers a helpful Local Citation Finder tool, which offers plans for every business — from Starter (free) to Enterprise ($80/mo).
- A Guide to Local Citation Building
- Data Aggregators
- According to Advice Local, “data aggregators are data mining systems that spread business information online. They collect and share business data with a
- multitude of sources, including search engines like Google.”
- In other words, data aggregators gather information on businesses and then feed that information to other sites.
- Some popular data aggregators are:
- Infogroup
- Foursquare
- Factual
- Local Directories
- Here’s how it creates compelling value.
- Superior Audience Targeting
- Every click on a paid search ad contains vast riches of information – all sorts of demographic, psychographic, and behavioral data.
- Through the application of data science, marketers are empowered to parse through this information to better identify the make-up of their customers and
- then target them with increased accuracy accordingly.
- Reaching the right audience, at the right time, with the right message is paramount to any prosperous SEM campaign.
- A Predictor of Success
- The digital footprint that customers leave behind through their day-to-day searching habits paints an accurate portrait of their wants, needs, and
- interests.
- Predictive analysis encompasses the use of data science and statistical algorithms to translate this data and segment customer behavior. This can then be
- used to predict the probability of a conversion – whether it’s the buying of a product or the filling in of a form.
- Armed with this information, marketers can bid with more accuracy and eliminate pockets of wasted spend.
- Automatically Create New Keywords
- One of the many branches under the data science umbrella is natural language processing (NLP).
- In SEM terms, NLP is most aptly used as a keyword expansion tool whereby practitioners can:
- Leverage the technology to analyze search queries.
- Detect associated keywords.
- Suggest semantically similar keywords.
- This helps considerably in the expansion of your portfolio and presents areas of growth that were hitherto hidden.
- Unrivaled Efficiency
- Every keyword in a given SEM program has a unique, optimal bid value at which it drives the highest ROAS at the lowest possible price, otherwise known as
- the ideal CPC.
- Data science has made it possible to calculate this, unlocking efficiency on a scale not previously possible with manual bidding and legacy tools.
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