public static void main(String args[]) {
        WebDriver driver = new FirefoxDriver();
        driver.get("https://www.google.by/");
        String quotes = "Engl'ish";
        String doubleQuotes = "Engl" + '"' + "ish";
        System.out.println(quotes);
        System.out.println(doubleQuotes);
//  don't forget to change dom structure of the page
        System.out.println(driver.findElements(By.xpath(String.format("//a[text()=translate(\"%s\", \"'\", '\"') or text()=translate('%s', '\"', \"'\")]", doubleQuotes.replaceAll("\"", "'"), doubleQuotes.replaceAll("'", "\"")))).size());
        System.out.println("Success!");
        driver.quit();
    }