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Small Tip - Big Benefit

lyfsy
Feb 23rd, 2020
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  1. Small Tip - Big Benefit
  2. Please keep in mind when there is any seller offering Web 2.0 Backlinks. Check for them if they are indexable or not. No matter they are followed or not, for diversity, I mean. But as an example for nonindexable links https://kinja.com/ and https://www.jimdo.com/. Only paid plan in Jimdo is indexable, otherwise, not. So be careful generally when you are building your links.
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  14. Place them on indexable platforms.
  15. Peace
  16. I didn't know they were not indexable!
  17. Google search for site:jimdo.com has 63,40,000 results
  18.  
  19. Google search for site:kinja.com has 16,40,000 results
  20.  
  21. So are you sure these sites are non indexable.
  22. Google search for site:jimdo.com has 63,40,000 results
  23.  
  24. Google search for site:kinja.com has 16,40,000 results
  25.  
  26. So are you sure these sites are non indexable.
  27. You Surely Don't know what he is talking about :)
  28.  
  29. Kinja is a website which manually approves good content and that content is indexed rest of the content that a normal user submits is noindex default.
  30.  
  31. same with Jimdo
  32. Good tips
  33. some profile are not indexed too
  34.  
  35. queries ranging in price based on keywordsExpensive competitors driving up the cost of queries
  36. When branded and competitor terms live in their own campaigns (and are made negatives everywhere else), campaigns are able to focus on the main job they’ve been given.
  37.  
  38. Campaigns jobs range from:
  39.  
  40. General service/product: Core service offerings and products offered – ad groups are different ways of referring to that service/product.
  41. Location-based: Campaigns have very similar structure but are targeted to different location so they’re not competing with each other and can have ads/keywords that account for how that location searches/thinks.
  42. Buyer Persona: While this usually makes more sense at the ad group level, if the buyer persona represents different margins/profit potential, it can make sense to set campaigns in line with prospect potential value.
  43. Branded: A safe space for the cheaper and higher converting queries revolving around your brand, as well as a focused spot for branded creative.
  44. Competitor: Top five to seven competitors with a competitor per ad group that allows you to set specific messaging in line with why you’re better.
  45. Experimental campaigns: Safe spaces for crazy ideas that you don’t actually want to run but are “forced” to by team members/clients
  46. Every campaign represents additional budget, so it’s important to choose the jobs that will serve your brand best, as well as allow you to have an account that’s easy to manage.
  47.  
  48. Tactic 4: Use DSA for Keyword Research
  49.  
  50. Dynamic Search Ads (DSA) represents a beautiful hybrid approach between SEO and PPC – empowering PPC campaigns through well SEO’ed sites.
  51.  
  52. DSA functions by allowing Google to crawl the site, and match the best landing page to the user’s query (if it was included in the dynamic target).
  53.  
  54. Example of dynamic search ad (DSA) targeting
  55.  
  56. There are two main benefits to DSA:
  57.  
  58. Empowering budgets to support hundreds/thousands of landing pages without needing hundreds of campaigns.
  59. Teaching us how our prospects search and at what cost.
  60. All keywords you’re targeting in other campaigns need to be made negatives in the DSA campaign.
  61.  
  62. By making the keywords negatives, you ensure your actively chosen keywords get a fair shake to be profitable, and DSA can focus on net new ideas.
  63.  
  64. It is vital regular audits of the search term reports accompany DSA. You’ll be checking for the following:
  65.  
  66. Keyword concepts you want to actively target.
  67. Keyword concepts that need to be made negatives.
  68. Auction price range of valuable queries.
  69. dynamic search ad queries leading to conversions
  70.  
  71. Tactic 5: Invest Aggressively in the Beginning and Then Roll Spend Back
  72.  
  73. Most campaigns begin with a small testing budget – advertisers are loath to invest until they see results.
  74.  
  75. Yet if there isn’t enough fuel for the keyword concepts/targets chosen, the learning period can drag causing waste.
  76.  
  77. If the campaign is operating at less than 30% impression share (of all available impressions, the amount it’s securing), that means at least 70% of potential prospects aren’t getting access to your brand.
  78.  
  79. impression share lost to rank
  80.  
  81. Sometimes, new campaigns need to be less ambitious in scope (targeting only part of the offerings/some of the market) to allow the budget to fully fuel their learning periods.
  82.  
  83. The first month of a campaign should get a 15%-20% increase in budget for data acquisition (how prospects search, what they will cost, and to teach the ad networks the value of the campaign).
  84.  
  85. After the initial learning period (minimum of two weeks but can go for the full month), you’ll have the intel to make educated and profitable decisions about the account.
  86.  
  87. This can mean:
  88.  
  89. Rolling back spend to ideal parameters.
  90. Leveraging a smart (conversion-oriented) bidding strategy.
  91. Campaign optimizations (negatives, new keywords/ad groups, creative choices).
  92. Final Thoughts
  93.  
  94. Our job as PPC marketers is to consonantly push the boundaries of what’s possible in profit and scale.
  95.  
  96. Yet if we add in too many variables, we won’t know what was behind our success.
  97.  
  98. Give yourself a full learning period as you test out these innovations.
  99.  
  100. Google’s Advice on How to Determine if Your Business Needs a Website
  101. The first episode of Google’s new ‘Search for Beginners’ video series aims to help businesses determine whether or not they need a website.
  102.  
  103. Interestingly, Google doesn’t recommend building a website right away. The video contains different suggestions for different types of businesses.
  104.  
  105. Google’s Advice: Do I Need a Website?
  106.  
  107. If your business only has a physical storefront, then Google recommends starting with Google My Business. This still allows a business to get found in search results without investing the same amount of time and effort as it takes to build a website.
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