Nutra

SUPPLEMENTS & NUTRACEUTICALS

The marketing and sale of nutritional supplements on the internet implicates a complex web of regulation from various agencies of government. Avaxsys seamlessly guides each client through often burdensome FDA and FTC guidelines and regulation. This includes laws relating to the advertising, labeling and maintaining scientific substantiation requirements for nutritional supplements.

Nutritional supplements (also known as “nutraceuticals”) refer to dietary or herbal supplements that contain products derived from food and natural sources. Types of Nutraceuticals include weight loss and weight management supplements, memory and focus enhancers, and sports nutrition supplements. While not in the same category as pharmaceuticals, the FDA actively regulates nutraceuticals and will take action against any product it deems unsafe. At the same the time, the FTC is extremely aggressive when it comes to taking action against supplement companies who it believes is misleading consumers about a product and its benefits.

The advertising, labeling, and scientific substantiation requirements for supplements are complex and frequently change in small but important ways through court cases and amendments to existing law. In addition, many states have their own regulatory framework for nutraceuticals, which are based on FDA regulations, but applied differently. Accordingly, it is paramount for those engaged in the sale or promotion of nutraceuticals and supplements to obtain an experienced, professional review of and advice on their product and marketing materials.

The professionals at Avaxsys bring years of experience - since the advent of the industry, representing nutraceutical and supplement manufacturers, suppliers, wholesalers and internet marketers. Our areas of expertise encompass:

- FTC & FDA Compliance, including FDA regulatory product compliance; advertising and marketing material guidance; representation in FDA and FTC investigations; and operational support in the areas of advertising, affiliate marketing, product sourcing and more.

- Advertising & Marketing, including review of product claims; research regarding scientific studies; and reseller and third-party marketing relationships and agreements.

- Billing Practice Compliance, including Restore Online Shoppers' Confident Act and state law guidance and compliance; rebilling and continuity billing compliance; and website and billing disclosure guidance.

- Intellectual Property Protection, including trademark filing and prosecution; copyright filing and DMCA protections; cybersquatting; and intellectual property litigation