var label = UILabel(frame: CGRect(x: image.frame.width*0.18, y: image.frame.height*0.17, width: image.frame.width*0.63, height: image.frame.height*0.59))

label.textAlignment = NSTextAlignment.center

label.text="My label text"
label.adjustsFontSizeToFitWidth=true
label.numberOfLines=100
label.font=UIFont(name: "Avenir", size: 17)

image.addSubview(label)