Identify key moments before and during a rugby game, and plan reactive content that pushed live in real time, and is instantly supported with targeted media to ensure it reaches the right audience at the right time. Also, always ensure the brand is represented.


Key moments
Game build up
Squad announcements - What is Eddie Jones thinking? Why has this player been chosen? etc….
Predictions - Who is going to win based on form and insigts from Will Greenwood.
Unique insights (eg: What is feels like to be in the tunnel)

During the game
20 minute analysis
Half time analysis
60 minute analysis
Full time analysis
Controversial decision reaction
Try reaction
Any other opportunistic reactions