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- 》Introduction《
- There are numerous ways to earn money. Creating artwork and selling them to a customer, getting a job within a corporation, or even a child asking money from their parents. The bottom line of this is that these lead back to one thing: business. According to the Merriam-Webster's dictionary, business can be defined as "dealings or transactions especially of an economic nature".
- Dating back to 6000 BC, business was already present in the form of barter. This system allowed those involved to get food, weapons, and other items they would need via trading those items with each other (Square, 2000).
- As centuries had passed by, the commercial scene had also started to evolve, especially with the addition of money. More people started to participate in these business practices which created competition between themselves. They needed to figure out a way to attract more customers than their competitors.
- This is where marketing comes into play. It is defined as the process of developing, communicating, delivering, and trading offerings that are valuable to customers, clients, partners, and society at large collectively ("Definitions of Marketing", 2017). Business owners attempt to sway their consumers into buying their products or services, rather from other similar businesses.
- Traditional marketing is the most recognizable types of marketing as it consists of techniques that the general population is exposed to. This could range from billboards, advertisements plastered on walls, and door-to-door sales ("Traditional Marketing", 2020).
- However, as the world continued to evolve, businesses also continued to adapt into modern times. This is when digital marketing started to gain popularity between businesses. Also known as online marketing, it is a promotion of products and/or services using the internet to spread the information regarding it ("Digital Marketing", n.d.).
- 》Statement of the Problem《
- The researchers aim to figure out the Difference of Commercial Performance between Digital and Traditional Marketing. Specifically, the study aims to answer the following questions:
- 1.) What is the significant difference between traditional and digital marketing in terms of:
- ○Sales
- ○Expenses
- ○Profits
- 2.) Which method is more effective in disseminating information and why?
- 3.) Which of the two is overall the better method?
- 》Hypothesis《
- Based on previous research, it is hypothesized that digital marketing will be be more effective than traditional marketing.
- 》Significance of the Study《
- The result of this study will merit the following:
- ◇Business Owners. They will know which method is more effective and be able to switch to further improve their marketing.
- ◇Aspiring Entrepreneurs. They would not need to waste resources from experimenting which method is more effective in marketing.
- ◇Future Researchers. The result of this study may serve as a basis to future investigate the study.
- 》Scope and Delimitations《
- The study focuses on the difference of commercial performance between traditional and digital marketing. The study will only take the following variables into account during the experiment: sales, expenses, profits, and effectivity of information dissemination. The study is limited to the Naga City area for the school year 2022-2023.
- 》References《
- _Definitions of Marketing._ (2017). Retrieved from https://www.ama.org/the-definition-of-marketing-what-is-marketing/
- _Digital Marketing._ (n.d.) Retrieved from https://mailchimp.com/marketing-glossary/digital-marketing/
- Square. (2000). _The History of the Trade
- and Barter System_. Retrieved from
- https://squareup.com/us/en/townsquare/a-history-of-the-trade-and-barter-system#:~:text=Mesopotamia%20tribes%20were%20likely%20the,weapons%2C%20and%20spices%20they%20needed.
- _Traditonal Marketing_. (2020). Retrieved from https://www.marketing-schools.org/types-of-marketing/traditional-marketing/
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