Capitals 1995

 New jerseys and logos were introduced yesterday for the
Capitals and Islanders.  Sean Michael Edwards Design on new York
created the both logos.  The firm has worked most recently on the
NHL Panthers, and MLB Devil Rays.
          CAPITALS:  As reported earlier by the WASHINGTON POST,
     the Capitals new logo will feature a swooping bald eagle,
     with the team abandoning its red, white and blue for blue
     and bronze.  The eagle, diving with open outstretched claws,
     has five stars on the wing and CAPITALS written underneath.
     It is the first logo change in the team's 21-year history.
     The team will combine the new look with a summer marketing
     campaign entitled "The Flight is About to Begin" (Capitals).
     The team unveiled the new look at Planet Hollywood in
     downtown DC.  A "quick unscientific survey showed the Caps
     may be off to a flying marketing start with the new
     uniforms," according to the WASHINGTON TIMES.  Caps GM David
     Poile said with the new look and a proposed new arena, the
     team is ready "to more thoroughly establish our sport and
     our team in the Washington sports market" (David Elfin,
     WASHINGTON TIMES, 6/23).  Most fans "appeared receptive to
     the new look," writes Johnny Ludden of the WASHINGTON POST.
     An "unofficial count revealed that seven members of the
     Capitals' organization used the phrase 'We hope to soar like
     an eagle' 17 times" (WASHINGTON POST, 6/23).