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https://blog.sitebynorex.com/3-companies-who-saved-themselves-through-innovation-d858666b3c7d
https://www.forbes.com/sites/petercohan/2013/04/23/how-netflix-reinvented-itself/#4154e5ca2886
http://www.businessinsider.com/apple-comeback-story-2010-10?op=1/#01-the-ipod-itunes-and-the-apple-store-are-born-5
https://en.wikipedia.org/wiki/North_American_video_game_crash_of_1983
https://en.wikipedia.org/wiki/Nintendo_Entertainment_System
https://en.wikipedia.org/wiki/Tylenol_(brand)
http://adage.com/article/cmo-strategy/hochman-named-kfc-president-chief-concept-officer/308368/
http://www.cnbc.com/2015/12/22/four-iconic-brands-that-reinvented-themselves.html?slide=6
http://www.nytimes.com/1984/01/29/automobiles/the-k-car-variations-on-a-theme-helped-to-save-chrysler.html
https://en.wikipedia.org/wiki/Chrysler_K_platform
http://www.wired.co.uk/article/building-success
https://en.wikipedia.org/wiki/Ford_Model_T
https://www.minnpost.com/twin-cities-business/2015/04/polaroid-ready-its-closeup-how-iconic-company-remaking-itself-21st-cent