From Products To Services: Insights And Experience From Companies Which Have Embraced The Service Economy - Laurie Young

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During the last thirty years, a wide range of product companies throughout the Western economies have considered moving into or setting up service businesses. Some have rejected the idea after careful consideration, some have wandered into competitive services without any real idea of what is involved and others have deliberately executed a carefully considered strategic manoeuvre. Included in this debate are some of the most famous business names in the western world: Unisys, Ericsson, Michelin, Nokia and HP. For IBM it was Lou Gersteners big bet; at GE it was one of former CEO Jack Welchs fo...

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