Yes, it is highly possible to boost your AI visibility. As users increasingly rely on AI search engines (like ChatGPT, Claude, and Gemini) rather than just traditional Google searches, brands can optimize their digital footprint to become the definitive sources these algorithms cite and recommend.To ensure your brand, business, or content gets discovered by AI, focus on these five core pillars:Publish Verifiable Original Data: AI models prioritize unique, trustworthy data. Citing proprietary studies, original statistics, and citing credible sources establishes you as an authority that AI tools can confidently reference.Structure Content for Easy Parsing: Because AI algorithms extract answers in chunks, use clear headers, concise paragraphs, and bulleted lists. This scannability makes it effortless for language models to read, summarize, and cite your information.Maintain Fresh, Up-to-Date Content: AI systems favor current information. A regular content refresh schedule ensures your site remains in recent AI training data snapshots and avoids being overlooked for being stale.Expand Your Digital Footprint: AI models learn "brand relationships" by proximity. Getting your brand mentioned alongside established competitors on authoritative platforms (like Reddit, Quora, or G2) helps AI perceive you as a trusted industry leader.Use Clear, Jargon-Free Language: Using active voice and simple, direct language increases readability. This helps the AI understand the exact context of your content and improves its chances of being selected as an answer.

5 ways to improve your AI brand visibility
AI is changing search and rewriting the rules. If your brand isn’t visible in AI-generated answers, you have a bigger problem than just traffic. You’re missing out on trust, credibility, and customers who now expect AI to recommend the best options everywhere.

Table of contents
Why modern SEO is about AI visibility
AI search is a blind spot for most
Controlling the narrative of your brand
Yoast AI Brand Insights is here to help
Understanding the AI visibility metrics
5 Ways to improve your AI brand visibility
How to influence LLMs to mention your brand
The future of brand visibility is AI-driven
Ready to take control of your AI brand visibility?

We see that traditional SEO isn’t enough anymore. Today, it’s possible to rank #1 on Google and still be invisible in the AI responses people now often turn to for recommendations.

Yoast AI Brand Insights is a great tool that shows you exactly how your brand appears in AI-generated answers from ChatGPT, Perplexity, or Google Gemini. It tracks sentiments and benchmarks against competitors. What’s more, it doesn’t just help build your AI visibility, but also helps control your brand’s narrative.

Key takeaways
AI visibility matters; brands absent in AI responses lose trust and customers.
Yoast AI Brand Insights helps track brand mentions, sentiment, and credibility across AI platforms.
Modern SEO now focuses on AI visibility, moving beyond traditional search engines.
To improve AI brand visibility, brands should publish authoritative content and optimize for AI citations.
Active participation in online communities enhances brand visibility on AI platforms.
Why modern SEO is about AI visibility
People are no longer just searching on Google. Every day, more people are asking AI tools and Large Language Models (LLMs) like ChatGPT, Gemini, and Perplexity for recommendations. Unlike classic search engines, these tools don’t just list links; they curate answers by combining trained knowledge with information they’ve learned from the web.

AI platforms combine information from multiple sources to provide a single, context-aware, and custom answer. People even start treating these AI answers as personal advice, not just generic search results. This will happen more and more as search engines like Google increasingly integrate AI into their search results. As a result, the boundaries between traditional search and AI-generated answers are blurring.

AI search is a blind spot for most
Classic SEO tools track rankings, but they don’t track how your brand appears in AI answers. This leads to blind spots where your competitors might be all over the AI recommendations in your market without you realizing it.

What’s more, you might rank well on Google, but you could be invisible to a growing audience if AI systems ignore your brand. Your competitors can appear more often or more positively in AI recommendations. Or there’s negative sentiment in AI responses that can harm your reputation without you even knowing.

Controlling the narrative of your brand
AI platforms like ChatGPT, Perplexity, and Gemini piece together your brand’s story from scattered sources, like reviews, news articles, social media, and your own content. If these send mixed signals, the answers an AI gives will too. That’s why you need to send a unified, consistent message. This is one of the most effective ways to reinforce your narrative across every platform.

Repeat your main message, whether that’s “affordable luxury” or “sustainable innovation,” everywhere, from your site content to press releases and from social media to external interviews.

Quickly address misinformation and respond to inaccurate reviews by publishing clarifications online. By doing this, you prevent the AI from amplifying outdated or incorrect details.

Support your brand’s most important attributes with structured data. Add the awards your brand won, or its unique selling points, so you can give the AI platform an all-encompassing framework to reference.

Remember, consistency is about repeating your most important brand aspects everywhere. Shape the narrative in such a way that the AI has no choice but to reflect the brand the way you want it to project.

5 Ways to improve your AI brand visibility
Now that you understand the metrics, here’s how to use insights from Yoast AI Brand Insights to improve your AI visibility.

Optimize for AI citations
AI platforms like Gemini, Perplexity, and ChatGPT use citations to validate their responses. So, citations increase the likelihood of your brand being included and trusted in AI-generated answers

Try to get featured on relevant, authoritative sites and publish guest posts on industry sites, news sites, or educational domains. Get mentioned in roundup articles, like “Top 10 tools for doing X”. Ask customers to write reviews on platforms like Capterra, G2, and Trustpilot. All of these tactics can act as proof that your brand is a well-trusted source. Remember, it must be relevant citations.

Make sure your content is structured so the AI can read it easily. Use clear, hierarchical headings and bullet points to make the content easy to scan. Add FAQs and publish direct answers to common questions. It is also a good idea to add schema markup to help the AI crawlers understand your content.

Don’t forget to update old content regularly. The AI platforms prioritize fresh, up-to-date information when retrieving sources, so refresh your content regularly to stay relevant.

Monitor and improve brand sentiment
By mentioning your brand, the AI platforms also shape how people see it. If those sentiments in the AI’s answers are negative, it can hurt your trustworthiness and cost conversions. This could signal the need for a broader reconsideration of business strategy priorities.

Once you find AI platforms associate your brand with negative terms (like “slow customer service”), respond to this issue publicly. For instance, you could contact customers on review sites to resolve complaints. You can also publish case studies and testimonials to steer the AI towards positive perceptions.

In your monitoring, you’ll also find the positive terms AI platforms associate with your brand, such as “trusted” or “innovative”. Use these terms in your marketing, in your site content, and on social media.

The weekly scans in Yoast AI Brand Insights track sentiment shifts for your queries over time. If sentiment drops, investigate the cause, like a recent PR issue or a product recall.

Benchmark against competitors
AI visibility is also about how you compare to the competition. If they are mentioned more often or in a better light than you, they will appear more often in recommendations made by AI platforms.

See how your brand stacks up against competitors. Use Yoast’s Competitor ranking tab to see which brands show up a lot in AI answers. Analyze their content strategy. Do they publish more case studies? Are they active on review sites?

This tool shows how AI describes your brand compared to others in your market. For example, if you’re a coffee company like Taylor’s of Harrogate, you might find that Lavazza is consistently labeled as “the Italian espresso expert.” Now you know exactly what to highlight, whether it’s your heritage, roasting process, or sustainability, to stand out. Use these insights to sharpen your messaging and compete more effectively.

Don’t forget to check your weekly competitor analyses to see if your AI visibility is improving. Double down on the strategy that works for you. The tool also includes an historical view. This lets you look back at earlier analyses by selecting a past date, helping you compare visibility and sentiment across different points in time.

Dive deep into the details for the various queries in Yoast AI Brand Insights, and use the knowledge to improve your strategy
For each tracked query, Yoast AI Brand Insights gives specific insights into how your brand performs versus the competition
Answer brand-specific questions
AI platforms are very good at answering specific questions, such as “Is brand X reliable?” or “What’s the best tool to do Y?” You’re missing out on a lot of potential customers when your brand isn’t in these answers.

Yoast AI Brand Insights suggests queries you should monitor based on your input, such as “Is [Your Brand] good for small businesses?” In addition, do deep research into the common questions asked in your industry using tools like AnswerThePublic, AlsoAsked, or simply by checking Google’s People Also Ask section.

With the insights gathered, publish blog posts, FAQs, or landing pages and directly answer those brand-related queries. Support the content with properly structured data, such as FAQ and how-to schema, to give AI platforms more tools to understand your content.

In Yoast AI Brand Insights, track which questions get the most mentions from AI platforms. Don’t forget to keep your content up to date to keep it accurate and relevant.

Yoast AI Brand Insights lets you customize the queries you want to track in the LLMs like ChatGPT, Perplexity and Google Gemini
During the setup, Yoast AI Brand Insights generates five highly relevant queries based on your input. You can change them if you like
Track progress with the AI Visibility Index
Improving the AI visibility of your brand isn’t a one-time task, but a recurring effort. Luckily, Yoast’s AI Visibility Index gives you an easy-to-understand metric that you can use to track your progress over time.

Run your first scan to establish the starting point for your AI Visibility Index. Note which areas, like citations or sentiment, are strongest and weakest.

Yoast AI Brand Insights runs weekly scans. Please review them to track progress. Check the historical view, but remember these cannot be viewed together. Select the week before and then reselect this week to spot changes. Look for trends, such as improvements in sentiment or a sudden increase in citations.

If your score doesn’t improve, revisit the strategies above, such as optimizing for citations and improving sentiment. Be sure to experiment with new tactics and publish original research to secure more earned media.

How to influence LLMs to mention your brand
Imagine this: A potential customer asks ChatGPT, “What’s the best CRM for small businesses?” If your brand isn’t mentioned in the answer, you’ve lost a customer before they even knew you existed.

LLMs like ChatGPT, Gemini, and Perplexity don’t just pull answers out of thin air. They rely on data, citations, and patterns to generate responses. If your brand isn’t part of those patterns, it’s far less likely to be mentioned, no matter how well you rank on Google.

Publish authoritative content
LLMs are looking for well-structured, factually accurate content. These AI platforms love sources that provide unique insights or expert opinions, so be sure to focus on that.

Start with original research. Publish surveys, case studies, or industry reports with unique data. For example, “2026 State of [Your Industry] Report: Key Trends and Insights” positions your brand as an authority and gives AI platforms a reason to cite you.

Use the proven inverted pyramid structure in your content. Start with the most important information, like key findings and conclusions, follow with supporting details, and end with background information. This makes it easier for AI to extract, digest, and use your content.

Don’t forget to optimize for facts. Include statistics, quotes from experts, and actionable insights. For example, instead of “Our tool is great for marketers,” say “Our tool increased conversion rates by 30% for 500+ marketers in 2025, according to our latest case study.”

For example, HubSpot built its authority by publishing ultimate guides, like “The Ultimate Guide to Inbound Marketing.” These guides became go-to resources for marketers, earning backlinks from industry blogs, news sites, and even competitors. As a result, HubSpot is now frequently cited in AI responses about marketing tools.

Get mentioned on relevant, high-authority sites
LLMs trust reputable sources like industry publications, news sites, and review platforms. The more your brand is mentioned on these sites, the more likely it is to appear in AI responses. Please keep in mind that relevance is key here. For instance, if Yoast gets mentioned in Gardeners’ World or Home and Garden, it will do little to nothing for our brand. Find the most important and relevant sources and focus on those.

Pitch stories to journalists or industry blogs. For example, try to get featured in “Top 10 [Your Industry] Tools in 2026” lists.

Encourage customers to leave reviews on G2, Capterra, Trustpilot, or Google Reviews. Don’t forget to respond to (negative) reviews to show engagement and transparency.

If possible, try to reach out to sites like HubSpot, Search Engine Journal, or industry-specific blogs and ask to write for them. Be sure to include a bio with your brand name to reinforce recognition.

Optimize for conversational queries
LLMs are designed to answer natural language questions. This means you have to optimize your content for conversational queries. Conversational queries are things like “What’s the best CRM for startups?” rather than “best CRM”.

In your content, you should use question-focused headings. For example, answer the question “Is [Your Brand] good for small businesses?” directly in the first paragraph to make it clear and easy to understand.

LLMs often answer long-tail questions, so you should target long-tail keywords. For example, instead of “project management tool,” target “best project management tool for remote teams in 2026.”

In support of all of this, create FAQ pages with schema markup to help AI better understand your content.

Build citations
Build up a network of high-quality mentions that reinforce your brand’s authority. The more high-quality, relevant citations you have, the more likely LLMs are to mention your brand.

Publish assets like ultimate guides, templates, or tools that others want to reference and link to. For example, “The Ultimate Guide to [Your Industry] in 2026.”

Reach out to bloggers, journalists, and influencers to reference your content. For example, “We noticed you mentioned [Competitor] in your article. Here’s why [Your Brand] might be a better fit.”

Get featured in press releases, podcasts, or webinars. For example, “[Your Brand] Announces Groundbreaking Feature for [Industry].”

Make sure AI crawlers can reach your site
It’s important to ensure that AI crawlers can discover and index your content. If your site is invisible to them for whatever reason, your brand won’t appear in AI responses.

Your site should be technically sound, but you can also help LLMs in other ways. Make sure your site loads fast and is mobile-friendly. Use clean URLs, good meta tags and descriptions, and alt text for images. Also, use schema on your site to help AI crawlers understand what your site is about and how it all ties together.

In Yoast SEO, you can activate an llms.txt file. This proposed standard helps point AI crawlers to your most important content. Also, check whether your robots.txt file inadvertently blocks AI crawlers from accessing your content.

the llms.txt file in Yoast SEO helps AI crawlers find your content quicker
The llms.txt file in Yoast SEO helps point AI crawlers to your most important content
Be active in online communities
LLMs are trained on and can retrieve information from forums, social media, and community platforms such as Reddit, Quora, and LinkedIn. It can improve your brand’s visibility on AI platforms if you participate there.

Answer questions on Quora and Reddit. Provide valuable, non-promotional answers that naturally mention your brand. For example, “As a [Your Industry] expert, I recommend [Your Brand] because…”

Join discussions on Slack, Discord, or niche forums. Share insights and link to your content when relevant. Post thought leadership content on LinkedIn, Twitter, or Facebook. For example, “Here’s why [Your Industry] is changing in 2026, and how [Your Brand] is leading the way.”

The future of brand visibility is AI-driven
We’ve seen that AI is changing how people discover brands. There’s a simple rule: if your brand isn’t visible in AI responses, you are missing out on an ever-growing audience.

Luckily, Yoast AI Brand Insights gives you the tools to:

Track mentions, sentiment, and citations across AI platforms
Benchmark against competitors to identify gaps
Optimize for high-intent queries to capture more attention
Monitor progress with the AI Visibility Index
Plus, we have more tips to help you optimize your content for AI LLM comprehension using Yoast’s tools.

Ready to take control of your AI brand visibility?
AI is the future of search, and brands that adapt early will win the race for AI visibility. Don’t wait for your competitors to take the lead.

Start by running your first scan in Yoast AI Brand Insights. Identify your weak spots, implement these strategies, and watch your AI visibility grow.

The Future of Search: How to Improve Visibility in Google AI Overviews
If you’ve noticed a drop in organic traffic to your site, you aren’t alone. We’ve reached a point where over 60% of searches now end without the user ever clicking through to another website because the AI overview provides the answer directly on the results page. These “zero-click” searches are leading to a drop in organic traffic across the board, making it hard for businesses to stay visible.

But here’s the secret: there is a way to get your site visible in the AI overviews and AI search. At Digital Strike, we call the game plan for getting you into AI, AI Search Engine Optimization, or Generative Engine Optimization. The name of the game now is to set your site up as the expert on a topic that AI can’t afford to ignore.

Key Takeaways: The AI Visibility Brief
Answer-First is Mandatory: artificial intelligence models look for direct, concise answers in the first 20–30 words of a section.
EEAT is the Misinformation Filter: Google uses Experience and Expertise as a “shield” against generic AI-generated fluff.
Add Multimodal Content to Your Content: Pages that combine text, high-quality images, and short-form video see a 317% higher selection rate for AI Overviews.
Traditional SEO Strategy Still Matters: Technical health, mobile-friendly layout, and quality backlinks remain the foundation that allows AI to trust your site.
Adapt to User Behavior
The way people search has fundamentally changed. We’ve moved from users searching with short, general phrases like “best running shoes” to complex, multi-layered questions that are hyper-specific to that user’s circumstances, like “What are the best carbon-plated running shoes for a marathoner with wide feet and a history of plantar fasciitis?”

To improve brand visibility in Google AI overviews, your content must evolve alongside these user needs. With these complex and in-depth search queries, your content shouldn’t just answer one question; it should anticipate the next three. If you aren’t mapping out topic clusters that address the follow-up queries, you’re leaving a massive visibility gap for your competitors to fill.

To go back to our shoe example, a piece of content structured around the best shoes of 2026 would rank well for short, general queries users have searched for in the past, like “best running shoes”. Now, to rank in AI overviews for the complex and hyper-specific searches, your content will need to cover all of the other sub-topics that a user could ask about. This means writing a blog post that covers the best shoes of 2026, the best shoes for people with foot issues like plantar fasciitis, the best shoes under $100, the best shoes for everyday walking, the best shoes for beginner runners, etc.

Creating Unique and Valuable Content
In an era where the internet is flooded with content for the sake of content, original insights are your greatest asset. Google’s algorithms are now highly sensitive to promote these pieces of non-commodity content. These pieces of content are valuable to Google because they contain information that a large language model (LLM) like Gemini or ChatGPT can’t easily replicate.

To successfully create valuable content that LLMs can’t replicate, create content using Google’s EEAT guidelines. EEAT stands for Experience, Expertise, Authoritativeness, and Trustworthiness. These are the criteria that Google uses to judge your content. To meet these criteria when writing, you need to show how you have experience in the subject matter, that you are an expert on the subject matter, that you are an authority figure in the field regarding the subject matter, and that you are a trustworthy source. Your entire content strategy should be built around these 4 pillars. To understand how Google judges your website’s content, read our blog about the EEAT guidelines.

Focus on the First “E”: Experience. Don’t just tell the AI what something is; tell it how you used it.
Bring something new to the table: Use original research, case studies, and unique data points. AI loves primary sources because they provide new information to the knowledge graph.
Proper Segmentation: Every paragraph of your content should be of value. If the AI extracts one block of your text, does it still make sense and provide a complete answer?
Create Supporting Multimodal Content
Multimodal content is content that combines 2 or more content mediums to convey a message such as text combined with videos or images. Adding these types of content makes a piece of content, like a blog, more engaging and accessible.

While AI still primarily relies on pulling text for citations and understanding, adding these pieces of content will improve your chances of being seen as the most useful version of the answer to user queries. This is because the AI will believe that your content is the most accessible and easy to digest for users.

To establish yourself as the most useful version of the answer, you should integrate high-quality images, infographics, and short-form videos (60–90 seconds) into your pages. An example of being the most useful version of the answer is when an AI summarizes a “How-To” guide; it significantly favors pages that provide a video transcript and visual steps alongside the text. It would add these visuals to the AI overview, improving your overall visibility. The example below shows how a “how-to” video is displayed in the AI overview:

image of videos appearing in Ai Overviews

Make Sure Your Content is Accessible
You can have the best content in the world, but if Googlebot can’t crawl it efficiently, you’re invisible to the AI overviews. To improve your visibility, you need to make your site accessible to these AI agents so they can read and crawl it.

Crawlability: Ensure your site returns a clean HTTP 200 status code and your navigation is logical. A messy site architecture or orphan pages (pages with no internal links) makes it difficult for AI crawlers to understand the relationship between your topics and pages. This throws the AI agent off and could cause it to fail to establish you as a subject-matter expert, or worse, to give up and leave your site.
Indexing: AI Overviews pull from indexable content that is easy to parse. Avoid hiding your best insights behind complex JavaScript or “Read More” buttons that the AI might skip; if it’s not in the HTML on page load, it might as well not exist for the AI summary.
Semantic HTML: Use proper headings (H1, H2, H3) to create a clear hierarchy and order to your content. This helps the AI understand the context of each section, making it significantly easier for the AI to take and reference your content for an AI Overview citation.
Add Structured Data to Your Content
Structured data is a specific type of code, usually in JSON-LD format, that you add to your website to help search engines understand your content. While humans read the text on your page, AI agents read this code behind the text to identify “Entities”—the specific people, products, and locations connected to your brand.

This technical layer behind your content allows Google to categorize your information accurately within its global knowledge graph. Being properly categorized in the knowledge graph helps Google reference and cite your information in SERPs and AI overviews.

To ensure your site is ready for AI discovery, focus on these three technical steps:

Implement Specific Schema: Use Schema.org tags that match your content type, such as Article, FAQ, or Product. Providing this data increases the likelihood that your site will appear in rich results, which are the primary data sources Google uses to generate AI Overviews.
Validate Your Markup: AI systems require precise information to cite a source. Use validation tools, like the ones on Schema.org, to check your code for errors, ensuring it meets Google’s latest guidelines so your data is not ignored or misinterpreted.
Identify Your Experts: Use markup to clearly define the authors and experts behind your content. This provides the proof of experience that the AI needs to trust your site as an authoritative source.
For a deeper dive into schema markup and structured data, read our blog on schema markup here.

Optimize Your Page Experience
User experience remains a core ranking factor for both classic search results and AI-driven ones. If your site has any issues with load times or poor device compatibility, Google is unlikely to recommend you as a source. This is because Google doesn’t want to send its users to sites with a poor user experience. Here are a few things to keep in mind when evaluating the user experience on your site:

Speed = Trust: A fast site signals to users and the AI agents that you are a professional, reliable source. Check your Core Web Vitals in Google Search Console to monitor load times and overall site health.
Conversion Indicators: Ensure your navigation and forms are frictionless once a user clicks through from an AI citation. Make the conversion process and navigation as seamless as possible for users.
Measuring Performance in AI
someone tracking their search performance on a laptop

Traditional KPIs for organic search, such as Clicks and Click-Through Rate, are becoming less important in the new age of search. The game has shifted a little from how many people you get on your site to how many people read your content. The goal of ranking in AI overviews is to get your content and brand in front of as many people as possible. To track our progress on this goal, we will need to shift the way we measure success.

Instead of clicks and CTR, metrics like impressions, AI citations, and SERP features are what you should be looking at to gauge success in AI. These KPIs give you a better idea of whether you are appearing in AI and how your content is performing with these AI agents. You can find these KPIs on SEO platforms that have AI tools like Semrush and Ahrefs.