Online Search Ad Keyword Tips

Use the free Google Keyword Planner to check the popularity and price of different keywords.

https://adwords.google.com/KeywordPlanner

Start with normal descriptors. What is the topic of your ad? What does it offer to the audience?

Consider quality qualifiers like "best", "recommended", "top".

Consider geographic qualifiers such as the name of the country, region, city.

Consider product-specific narrowing qualifiers like "folding" tables, "solid state" drives.

Consider general descriptors such as using "furniture" for a mattress and bedframe ad. But don't take it too far to the extreme of "stuff" and "things".

Consider need and desire keywords such as "tired" in "How to be less tired" for a comfortable chair ad.

Consider function keywords such as "organize" in "Something to organize my stuff" for a light-weight shelf ad.