Personally I would recommend reading this book after you have read the following:

- The Innovator's Dilemma: The Revolutionary Book That Will Change the Way You Do Business
- The Innovator's Solution: Creating and Sustaining Successful Growth
- The Innovator's DNA: Mastering the Five Skills of Disruptive Innovators
- The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm
- The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
- Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers (less)

https://www.goodreads.com/book/show/20763745-the-innovator-s-method

https://www.quora.com/What-books-should-a-technical-founder-read-before-starting-a-tech-startup
not available: Scientific Advertising, critical chain, Revenue Disruption, etc
Articles on ethics of embryo screening
https://www.nature.com/scitable/topicpage/embryo-screening-and-the-ethics-of-human-60561/
https://slate.com/technology/2013/07/genetic-screening-and-eugenics-when-embryos-are-tested-we-see-only-the-happy-endings.html
https://slate.com/technology/2006/09/the-growing-practice-of-embryo-eugenics.html
https://www.technologyreview.com/s/609204/eugenics-20-were-at-the-dawn-of-choosing-embryos-by-health-height-and-more/

zero to one -- download mp3

san mateo college
the innovators method HD58.9.F864 2014
the lean startup HD62.5.R545 2011
zero to one HD62.5.T525 2014
The Epigenetics Revolution QH450.C37 2012
A Crack in Creation QH440.D68 2017

the gene
Belmont	Belmont Nonfiction	SCIENCE BIOLOGY	CHECK SHELF
Belmont	Belmont Nonfiction	SCIENCE BIOLOGY	CHECK SHELF
Belmont	Belmont Nonfiction	SCIENCE BIOLOGY	CHECK SHELF
Millbrae	Millbrae Nonfiction	SCIENCE BIOLOGY	CHECK SHELF
Redwood City-Downtown	Redwood City - Downtown Health & Fitness Collection	616.042 MUKHERJEE	CHECK SHELF
Redwood City-Schaberg	Redwood City - Schaberg Nonfiction	616.042 MUKHERJEE	CHECK SHELF
San Bruno	San Bruno Nonfiction	616.042 MUK	CHECK SHELF
San Mateo-Hillsdale	San Mateo - Hillsdale Nonfiction	616.042 MUKHE	CHECK SHELF
San Mateo-Main	San Mateo Main Biotech Learning Center 2nd Fl	616.042 MUKHE	CHECK SHELF
San Mateo-Marina	San Mateo - Marina Nonfiction	616.042 MUKHE	CHECK SHELF
Skyline College	Skyline College Circulating Collection	RB155 .M85 2016	CHECK SHELF
South San Francisco-Main	South San Francisco - Main Nonfiction	576.509 MUK	CHECK SHELF


the selfish gene
Menlo Park-Main	Menlo Park - Main Nonfiction	591.35 DAW 2016	CHECK SHELF
Redwood City-Downtown	Redwood City - Downtown Adult Nonfiction	591.35 DAWKINS	CHECK SHELF

the innovators dilemma
Foster City	Foster City Nonfiction	BUSINESS MANAGE	CHECK SHELF
San Bruno	San Bruno Nonfiction	658 CHR	CHECK SHELF
San Mateo-Main	San Mateo Main Nonfiction 2nd Fl	658 CHRIS 2016	CHECK SHELF

The Epigenetics Revolution
later: download audiobook

the hard thing about hasrd things
audiobook

manager's path
hold

managing humans -- ebook only
checklist manifesto
Menlo Park-Main	Menlo Park - Main Nonfiction	610.2 GAW	CHECK SHELF
Burlingame-Easton	Burlingame - Easton Nonfiction	610.289 G248c	CHECK SHELF
Daly City-Westlake	Daly City - Westlake - Nonfiction	610.28 GAWANDE	CHECK SHELF
Redwood City-Redwood Shores	Redwood City - Redwood Shores Adult Nonfiction	610.28 GAWANDE	CHECK SHELF
San Mateo-Hillsdale	San Mateo - Hillsdale Nonfiction	610.28 GAWAN	CHECK SHELF
San Mateo-Main	San Mateo Main Nonfiction 2nd Fl	610.28 GAWAN	CHECK SHELF
San Mateo-Marina	San Mateo - Marina Nonfiction	610.28 GAWAN\	CHECK SHELF

made to stick
Menlo Park-Main	Menlo Park - Main Nonfiction	302 HEA	CHECK SHELF
College of San Mateo	College of San Mateo Circulating Collection	HM1033.H43 2007	CHECK SHELF
Daly City-Westlake	Daly City - Westlake - Nonfiction	302.2 HEA	CHECK SHELF
Redwood City-Redwood Shores	Redwood City - Redwood Shores Adult Nonfiction	302 HEATH	CHECK SHELF
San Mateo-Hillsdale	San Mateo - Hillsdale Nonfiction	302.13 HEATH	CHECK SHELF
San Mateo-Main	San Mateo Main Nonfiction 2nd Fl	302.13 HEATH	CHECK SHELF
South San Francisco-Main	South San Francisco - Main Nonfiction	302.13 HEA	CHECK SHELF

getting to yes
ebook
audiobook on hold
Cañada College	Cañada College Circulating Collection	BF637.N4 F57	CHECK SHELF
College of San Mateo	College of San Mateo Circulating Collection	BF637.N4 F57 1981	CHECK SHELF


never split the difference
audiobook available on hoopla
hold


founders at work
ebook
Menlo Park-Main	Menlo Park - Main Nonfiction	658.11 LIV	CHECK SHELF
San Bruno	San Bruno Nonfiction	658.11 LIV	CHECK SHELF
San Mateo-Main	San Mateo Main Nonfiction 2nd Fl	658.11 LIVIN	CHECK SHELF
San Mateo-Main	San Mateo Main Nonfiction 2nd Fl	658.11 LIVIN	CHECK SHELF

traction
hold

shoe dog
audiobook

only the paranoid survive
Menlo Park-Main	Menlo Park - Main Nonfiction	658.406 GRO	CHECK SHELF
Burlingame-Main	Burlingame Nonfiction - Lower Level	658.406 G919o	CHECK SHELF
Daly City-Westlake	Daly City - Westlake - Nonfiction	658.406 GRO	CHECK SHELF
San Bruno	San Bruno Nonfiction	658.4 GRO	CHECK SHELF