86 Percent Solution, The: How To Succeed In The Biggest Market Opportunity Of The Next 50 Years - , Kamini Banga

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This is the eBook version of the printed book.Most global businesses focus nearly all their efforts on selling to the wealthiest 14% of the worlds population. Its getting harder and harder to make a profit that way: these markets are oversaturated, overcompetitive, and declining. The Invisible Market shows how to unleash new growth and profitability by serving the other 86%. Vihajan Mahajan offers detailed strategies and implementation techniques for product design, pricing, packaging, distribution, advertising, and more.Discover radically different rules of engagement that make emerging marke...